//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~person:"Kumar, V."
~person:"Malshe, Avinash"
~subject:"United States"
~subject:"Welt"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
United States
Welt
Marketing
25
USA
10
Selling
8
Verkauf
8
Perception
5
Salespeople
5
Verkaufspersonal
5
Wahrnehmung
5
Marketing management
4
Marketingmanagement
4
Customer value
3
Interface management
3
Kundenwert
3
Sales promotion
3
Schnittstellenmanagement
3
Verkaufsförderung
3
Bibliometrics
2
Bibliometrie
2
Börsenkurs
2
Fachzeitschrift
2
Forecasting model
2
Journal
2
Market research
2
Marktforschung
2
Measurement
2
Messung
2
Performance measurement
2
Performance-Messung
2
Prognoseverfahren
2
Sales-marketing interface
2
Share price
2
Shareholder Value
2
Shareholder value
2
Theorie
2
Theory
2
Advertising
1
Advertising effects
1
Artificial intelligence
1
B-to-B-Marketing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
9
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Aufsatz im Buch
1
Book section
1
CD-ROM, DVD
1
Glossar enthalten
1
Glossary included
1
Lehrbuch
1
Reprint
1
Textbook
1
more ...
less ...
Language
All
English
Author
All
Kumar, V.
Malshe, Avinash
Kotler, Philip
19
Bilgin, Mehmet Huseyin
7
Danis, Hakan
7
Hartley, Robert F.
7
Layton, Roger A.
6
Perreault, William D.
6
Keller, Kevin Lane
5
Lakdawalla, Darius
5
McCarthy, Edmund Jerome
5
Tadajewski, Mark
5
Varey, Richard J.
5
Zaltman, Gerald
5
Bachmann, Ruediger
4
Boone, Louis E.
4
Calantone, Roger J.
4
Cosgrove, Kenneth M.
4
Dholakia, Nikhilesh
4
Ehrlich, Gabriel
4
Ferrell, Odies C.
4
Homburg, Christian
4
Kurtz, David L.
4
Lamb, Charles W.
4
Latcovich, Simon
4
Ruzic, Dimitrije
4
Urban, Glen L.
4
Varadarajan, Rajan
4
Aaker, David A.
3
Armstrong, Gary
3
Baker, Michael John
3
Bearden, William O.
3
Bjerre, Mogens
3
Boyd, Harper W.
3
Cannon, Joseph P.
3
Chaston, Ian
3
Conley, Brian M.
3
Crittenden, Victoria Lynn
3
Duncan, Delbert J.
3
Ferrell, Linda
3
more ...
less ...
Published in...
All
Journal of marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of strategic marketing
1
Strategic sales and strategic marketing
1
The journal of business & industrial marketing
1
The journal of personal selling & sales management : JPSSM
1
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding the sales-marketing interface dysfunction experience in business-to-business firms : a matter of perspective
Malshe, Avinash
;
Johnson, Jeff S.
;
Viio, Paul
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 145-157
Persistent link: https://www.econbiz.de/10011730144
Saved in:
2
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
3
My plans for Journal of Marketing : an Editor in Chief's perspective
Kumar, V.
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 1-3
Persistent link: https://www.econbiz.de/10010381375
Saved in:
4
The marketing-sales interface at the interface : creating market-based capabilities through organizational synergy
Hughes, Douglas E.
;
Le Bon, Joël
;
Malshe, Avinash
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
1
,
pp. 57-72
Persistent link: https://www.econbiz.de/10009505535
Saved in:
5
An exploration of key connections within sales-marketing interface
Malshe, Avinash
- In:
The journal of business & industrial marketing
26
(
2011
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10009007646
Saved in:
6
Strategic sales organizations : transformation challenges and facilitators within the sales-marketing interface
Malshe, Avinash
- In:
Strategic sales and strategic marketing
,
(pp. 83-101)
.
2011
Persistent link: https://www.econbiz.de/10008798055
Saved in:
7
Marketing-sales interface configurations in B2B firms
Biemans, Wim G.
;
Brenčič, Maja Makovec
;
Malshe, Avinash
- In:
Industrial marketing management : the international …
39
(
2010
)
2
,
pp. 183-194
Persistent link: https://www.econbiz.de/10003956044
Saved in:
8
Strategic sales organizations : transformation challenges and facilitators within the sales-marketing interface
Malshe, Avinash
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 271-289
Persistent link: https://www.econbiz.de/10003887649
Saved in:
9
The impact of customer relationship management implementation on cost and profit efficiencies : evidence from the US commercial banking industry
Krasnikov, Alexander
;
Jayachandran, Satish
;
Kumar, V.
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 61-76
Persistent link: https://www.econbiz.de/10003901104
Saved in:
10
Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
2002
-
2nd ed.
Persistent link: https://www.econbiz.de/10001584595
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->