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language:"eng"
~person:"Kurtz, David L."
~subject:"Marketing management"
~subject:"Marketingmanagement"
~subject:"Social web"
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Marketing management
Marketingmanagement
Social web
Marketing
18
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4
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4
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4
Absatz
3
Absatzpolitik
2
Dienstleistung
2
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2
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2
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2
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2
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2
Vereinigte Staaten
2
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2
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2
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1
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1
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1
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1
Brand management
1
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1
Dienstleistungsbetrieb
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1
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1
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Kurtz, David L.
Kotler, Philip
64
Kerin, Roger A.
23
Hartley, Steven W.
19
Keller, Kevin Lane
19
Peter, Jerome Paul
18
Armstrong, Gary
15
Donnelly, James H.
14
Rudelius, William
12
Baker, Michael John
10
Piercy, Nigel
10
Aaker, David A.
9
Adeola, Ogechi
9
Doyle, Peter
9
Hinson, Robert
9
Sheth, Jagdish N.
9
Hollensen, Svend
8
Lim, Weng Marc
8
Morgan, Neil A.
8
Vrontis, Demetris
8
Boone, Louis E.
7
Ferrell, Odies C.
7
Ford, John B.
7
Hutt, Michael D.
7
McDonald, Malcolm
7
Perreault, William D.
7
Speh, Thomas W.
7
Balmer, John M. T.
6
Boyd, Harper W.
6
Cravens, David W.
6
Gbadamosi, Ayantunji
6
Jaworski, Bernard J.
6
Jobber, David
6
Koschnick, Wolfgang J.
6
Lamb, Charles W.
6
Lindgreen, Adam
6
McCarthy, Edmund Jerome
6
Pride, William M.
6
Thrassou, Alkis
6
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ECONIS (ZBW)
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1
Principles of contemporary marketing
Kurtz, David L.
-
2008
-
Intern. student ed
Persistent link: https://www.econbiz.de/10013485443
Saved in:
2
Contemporary marketing
Boone, Louis E.
;
Kurtz, David L.
-
2002
-
[2002 ed.]
Persistent link: https://www.econbiz.de/10001616372
Saved in:
3
Contemporary marketing
Boone, Louis E.
;
Kurtz, David L.
-
1989
-
6. ed.
Persistent link: https://www.econbiz.de/10013467867
Saved in:
4
Marketing
Kurtz, David L.
;
Boone, Louis E.
-
1984
Persistent link: https://www.econbiz.de/10003499270
Saved in:
5
Contemporary marketing
Boone, Louis E.
-
1983
-
4th ed
Persistent link: https://www.econbiz.de/10001630005
Saved in:
6
Contemporary marketing
Boone, Louis E.
;
Kurtz, David L.
-
1977
-
2. ed.
Persistent link: https://www.econbiz.de/10000677422
Saved in:
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