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language:"eng"
~person:"Roberts, John H."
~subject:"Marketing theory"
~subject:"United States"
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Roberts, John H.
Malhotra, Naresh K.
28
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
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ECONIS (ZBW)
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From academic research to marketing practice : some further thoughts
Roberts, John H.
;
Kayande, Ujwal
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
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2
The impact of marketing science research on practice : comment
Winter, Russell S.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 142-143
Persistent link: https://www.econbiz.de/10010400718
Saved in:
3
Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010400722
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