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language:"eng"
~person:"Sharma, Piyush"
~subject:"Brand management"
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Brand management
Consumer behaviour
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Dienstleistungsqualität
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Customer satisfaction
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Kundenzufriedenheit
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Sharma, Piyush
Loureiro, Sandra Maria Correia
32
Phau, Ian
32
Melewar, T. C.
25
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
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Bang, Nguyen
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Keller, Kevin Lane
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Diamantopoulos, Adamantios
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Guzman, Francisco
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Hollebeek, Linda D.
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Veloutsou, Cleopatra
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Dawes, John
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Gázquez-Abad, Juan Carlos
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Khan, Imran
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Kunkel, Thilo
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Valette-Florence, Pierre
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Ekinci, Yuksel
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Fetscherin, Marc
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
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Septianto, Felix
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Dens, Nathalie
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Park, C. Whan
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Romaniuk, Jenni
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Shimul, Anwar Sadat
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Sreejesh, S.
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Zarantonello, Lia
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Fournier, Susan
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Grohmann, Bianca
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European journal of marketing : EJM
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
The journal of product & brand management
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ECONIS (ZBW)
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Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
Chieng, Fayrene
;
Sharma, Piyush
;
Kingshott, Russel PJ
; …
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 870-885
Persistent link: https://www.econbiz.de/10013407569
Saved in:
2
Celebrity influences on consumer decision making : new insights and research directions
Moraes, Marcela
;
Gountas, John
;
Gountas, Sandra
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1159-1192
Persistent link: https://www.econbiz.de/10012178613
Saved in:
3
Impact of product differentiation, marketing investments and brand equity on pricing strategies : a brand level investigation
St. Davčik, Nebojša
;
Sharma, Piyush
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 760-781
Persistent link: https://www.econbiz.de/10011298085
Saved in:
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