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language:"eng"
~person:"Sheth, Jagdish N."
~subject:"Absatzweg"
~subject:"Gerald Zaltman"
~subject:"Marketing theory"
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Absatzweg
Gerald Zaltman
Marketing theory
Marketing
47
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10
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9
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9
Marketing management
9
Marketingmanagement
9
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6
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6
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5
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5
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2
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Naresh K. Malhotra
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Sheth, Jagdish N.
Kotler, Philip
23
Tadajewski, Mark
12
Keller, Kevin Lane
11
Armstrong, Gary
9
Layton, Roger A.
9
Wierenga, Berend
8
Zaltman, Gerald
8
Hair, Joseph F.
7
Maclaran, Pauline
7
Wooliscroft, Ben
7
Ansary, Adel I. el-
6
Blythe, Jim
6
Brown, Stephen
6
Hunt, Shelby D.
6
Lamb, Charles W.
6
Lehmann, Donald R.
6
McDaniel, Carl D.
6
Shaw, Eric H.
6
Solomon, Michael R.
6
Spotts, Harlan E.
6
Stern, Louis W.
6
Stuart, Elnora W.
6
Svensson, Göran
6
Wensley, Robin
6
Gummesson, Evert
5
Marshall, Greg W.
5
Baines, Paul
4
Fill, Chris
4
Jaworski, Bernard J.
4
Jones, D. G. Brian
4
Levy, Sidney J.
4
Madhavaram, Sreedhar
4
Malhotra, Naresh K.
4
Miles, Christopher
4
Parsons, Elizabeth
4
Peterson, Mark
4
Rossi, Patricia
4
Stremersch, Stefan
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Varadarajan, Rajan
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Legends in marketing
8
AMS review : official publication of the Academy of Marketing Science
1
European journal of marketing : EJM
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
15
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1
Toward an integrative theory of marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
Saved in:
2
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
3
Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
-
2018
Persistent link: https://www.econbiz.de/10011899977
Saved in:
4
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
5
Marketing management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
6
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
7
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
8
Brickbats and bouquets for marketing
Kitchen, Philip J.
;
Sheth, Jagdish N.
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1906-1923
Persistent link: https://www.econbiz.de/10011641385
Saved in:
9
The future of marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
Saved in:
10
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
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