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language:"eng"
~person:"Simkin, Lyndon"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
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Segmentation
Simkin, Lyndon
- In:
The marketing book
,
(pp. 271-294)
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2016
Persistent link: https://www.econbiz.de/10011471647
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Target segment strategy
Dibb, Sally
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Simkin, Lyndon
- In:
Marketing theory : a student text
,
(pp. 237-260)
.
2010
Persistent link: https://www.econbiz.de/10003950837
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