//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~person:"Sousa, Carlos M. P."
~person:"Taylor, Charles Raymond"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Globales Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
International marketing
26
Internationales Marketing
26
Export
10
Marketing management
6
Marketingmanagement
6
Cultural identity
5
Kulturelle Identität
5
Advertising
4
Bibliometrics
4
Bibliometrie
4
Consumer behaviour
4
Firm performance
4
Konsumentenverhalten
4
Unternehmenserfolg
4
Werbung
4
Advertising effects
3
Export performance
3
Resource-based view
3
Ressourcenorientierter Ansatz
3
Standardisierung
3
Standardization
3
USA
3
United States
3
Werbewirkung
3
Aufsatzsammlung
2
Brand management
2
Brasilien
2
Brazil
2
Cross-cultural relations
2
Distribution channel
2
Export channel selection
2
Export sector
2
Exportwirtschaft
2
Globalisierung
2
Globalization
2
Institutional theory
2
Interkulturelle Beziehungen
2
International
2
International competition
2
Internationaler Wettbewerb
2
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
24
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Aufsatz im Buch
5
Book section
5
Aufsatzsammlung
2
Collection of articles of several authors
2
Sammelwerk
2
more ...
less ...
Language
All
English
Author
All
Sousa, Carlos M. P.
Taylor, Charles Raymond
Kotabe, Masaaki
29
Czinkota, Michael R.
28
Douglas, Susan P.
25
Cavusgil, S. Tamer
24
Samiee, Saeed
24
Ronkainen, Ilkka A.
23
Diamantopoulos, Adamantios
22
Griffith, David A.
18
Jain, Subhash C.
18
Craig, C. S.
16
Ghauri, Pervez N.
16
Keegan, Warren J.
16
Manrai, Ajay K.
16
Mooij, Marieke K. de
16
Zou, Shaoming
16
Katsikeas, Constantine S.
15
Leonidou, Leonidas C.
15
Sheth, Jagdish N.
15
Steenkamp, Jan-Benedict E. M.
14
Westjohn, Stanford A.
14
Johansson, Johny K.
13
Kaynak, Erdener
13
Laroche, Michel
13
Solberg, Carl Arthur
13
Cateora, Philip R.
12
Javalgi, Rajshekhar G.
12
Magnusson, Peter
12
Schlegelmilch, Bodo B.
12
Gabrielsson, Mika
11
Julian, Craig C.
11
Kumar, V.
11
Papadopoulos, Nicolas G.
11
Ryans, John K.
11
Alon, Ilan
10
Gnizy, Itzhak
10
Helsen, Kristiaan
10
Mueller, Barbara
10
Quelch, John A.
10
more ...
less ...
Published in...
All
Journal of international marketing
5
International marketing review
3
Advances in international marketing
2
Journal of marketing management : MM
2
Journal of world business : JWB
2
European journal of marketing : EJM
1
Handbook of research in international marketing
1
Handbook of research on international advertising
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International marketing in rapidly changing environments
1
International small business journal : researching entrepreneurship
1
Journal of advertising research
1
Management international review : mir ; journal of international business
1
Research handbook on foreign exit, relocation and re-entry : theoretical perspectives and empirical evidence
1
The SAGE handbook of marketing ethics
1
more ...
less ...
Source
All
ECONIS (ZBW)
26
Showing
1
-
10
of
26
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Thoughts on cross-cultural advertising research in 2023 : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 969-971
Persistent link: https://www.econbiz.de/10014321544
Saved in:
2
Product development capabilities-based export channel selection and export performance
Li, Min
;
He, Xinming
;
Sousa, Carlos M. P.
- In:
International marketing review
40
(
2023
)
2
,
pp. 385-411
Persistent link: https://www.econbiz.de/10014266969
Saved in:
3
How do international performance, marketing capabilities and market turbulence jointly influence a foreign exit decision?
Tan, Qun
;
Sousa, Carlos M. P.
- In:
Research handbook on foreign exit, relocation and …
,
(pp. 136-158)
.
2022
Persistent link: https://www.econbiz.de/10013462381
Saved in:
4
Cross-cultural and religious perspectives on marketing ethics
Taylor, Charles Raymond
;
Panteqi, Mivena
- In:
The SAGE handbook of marketing ethics
,
(pp. 43-57)
.
2021
Persistent link: https://www.econbiz.de/10012304703
Saved in:
5
Nonlinear effects of dynamic export pricing on export sales : a longitudinal investigation
Chen, Jieke
;
Sousa, Carlos M. P.
;
He, Xinming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 60-78
Persistent link: https://www.econbiz.de/10012106868
Saved in:
6
Global consumer culture and advertising research : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 505-507
Persistent link: https://www.econbiz.de/10011882025
Saved in:
7
A review of the empirical research on export channel selection between 1979 and 2015
Li, Min
;
He, Xinming
;
Sousa, Carlos M. P.
- In:
International business review : the official journal of …
26
(
2017
)
2
,
pp. 303-323
Persistent link: https://www.econbiz.de/10011710960
Saved in:
8
Leveraging marketing capabilities into competitive advantage and export performance
Tan, Qun
;
Sousa, Carlos M. P.
- In:
International marketing review
32
(
2015
)
1
,
pp. 78-102
Persistent link: https://www.econbiz.de/10010528934
Saved in:
9
The influence of distributor support and price adaptation on the export performance of small and medium-sized enterprises
Sousa, Carlos M. P.
;
Novello, Simone
- In:
International small business journal : researching …
32
(
2014
)
4
,
pp. 359-385
Persistent link: https://www.econbiz.de/10010385025
Saved in:
10
International marketing standardization : a meta-analytic estimation of its antecedents and consequences
Tan, Qun
;
Sousa, Carlos M. P.
- In:
Management international review : mir ; journal of …
53
(
2013
)
5
,
pp. 711-739
Persistent link: https://www.econbiz.de/10010198051
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->