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language:"eng"
~person:"Sullivan, Helen W."
~subject:"Konsumentenverhalten"
~subject:"Werbewirkung"
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Konsumentenverhalten
Werbewirkung
Arzneimittel
5
Direct marketing
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Direktmarketing
5
Pharmaceuticals
5
Advertising effects
4
prescription drugs
4
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3
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Sullivan, Helen W.
Karlan, Dean
7
Wood, Daniel H.
6
Aikin, Kathryn J.
4
Huh, Jisu
4
Mukherjee, Avinandan
4
Park, Jin Seong
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Saffer, Henry
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2
Ball, Jennifer Gerard
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Health marketing quarterly
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
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ECONIS (ZBW)
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1
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
2
Attention to and distraction from risk information in prescription drug advertising : an eye-tracking study
Sullivan, Helen W.
;
Boudewyns, Vanessa
;
O’Donoghue, Amie
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
2
,
pp. 236-245
Persistent link: https://www.econbiz.de/10011770894
Saved in:
3
An empirical examination of the FDAAA-mandated toll-free statement for consumer reporting of side effects in direct-to-consumer television advertisements
Aikin, Kathryn J.
;
O’Donoghue, Amie C.
;
Squire, Claudia M.
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
1
,
pp. 108-123
Persistent link: https://www.econbiz.de/10011506062
Saved in:
4
Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
O'Donoghue, Amie C.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
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