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language:"eng"
~person:"Sundar, Aparna"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Communication
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Conceptual metaphor theory
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Consumer behaviour
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Kommunikation
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Metaphorical communication, self-presentation, and consumer inference in service encounters
Sundar, Aparna
;
Dinsmore, John
;
Paik, Sung-Hee Wendy
; …
- In:
Journal of business research : JBR
72
(
2017
),
pp. 136-146
Persistent link: https://www.econbiz.de/10011645551
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