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language:"eng"
~person:"Vijay, T. Sai"
~subject:"Marktsegmentierung"
~type:"article"
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Marktsegmentierung
Consumer behaviour
4
Konsumentenverhalten
4
Market segmentation
4
India
3
Indien
3
market segmentation
3
Cluster analysis
2
Clusteranalyse
2
Einkaufszentrum
2
Online retailing
2
Online-Handel
2
Shopping center
2
cluster analysis
2
mall management
2
retail stores
2
shoppers' behaviour
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shopping experience
2
shopping malls
2
Aesthetic shoppers
1
Data Mining
1
Data mining
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Data security
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Datensicherheit
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Digital platform
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E-commerce
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Electronic Commerce
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Internet marketing
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Online-Marketing
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Sales promotion
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Website
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impulsive buying behavior
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information
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k-mean clustering
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need fulfillment shoppers
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online market segmentation
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online shopping
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pleasure seeker
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Vijay, T. Sai
Dolnicar, Sara
23
Dibb, Sally
11
Rundle-Thiele, Sharyn
10
Tkaczynski, Aaron
9
Leisch, Friedrich
8
DeSarbo, Wayne
7
Chawla, Deepak
6
Grün, Bettina
6
Kruger, Martinette
6
Raza, Syed Asif
6
Simkin, Lyndon
6
Bolton, Ruth N.
5
Bruwer, Johan
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Parsad, Chandan
5
Prashar, Sanjeev
5
Randle, Melanie
5
Saayman, Melville
5
Sands, Sean
5
Chen, Jing
4
Clarke, Ann Højbjerg
4
Dietrich, Timo
4
Eusébio, Celeste
4
Fong, Duncan K. H.
4
Gomez-Arias, J. Tomas
4
Hutt, Michael D.
4
Kubacki, Krzysztof
4
Li, Jun
4
Moschis, George P.
4
Nijkamp, Peter
4
Occhino, Filippo
4
Paço, Arminda M. Finisterra do
4
Prebensen, Nina K.
4
Smith, Wayne W.
4
Sondhi, Neena
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Weinstein, Art
4
Aghdaie, Mohammad Hasan
3
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Asian Academy of Management journal : AAMJ
2
International journal of services technology and management
1
Journal of international consumer marketing
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ECONIS (ZBW)
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Segmenting Indian shoppers on mall attractiveness factors
Prashar, Sanjeev
;
Harvinder Singh
;
Parsad, Chandan
; …
- In:
International journal of services technology and management
25
(
2019
)
1
,
pp. 18-35
Persistent link: https://www.econbiz.de/10012101551
Saved in:
2
Segmenting young Indian impulsive shoppers
Prashar, Sanjeev
;
Parsad, Chandan
;
Vijay, T. Sai
- In:
Journal of international consumer marketing
29
(
2017
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10011669314
Saved in:
3
Segmenting online shoppers : a study of consumers' web portal selection motivations for e-shopping
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, Chandan
- In:
Asian Academy of Management journal : AAMJ
21
(
2016
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10011664992
Saved in:
4
Clustering shoppers' by mall experience for emerging Indian city
Prashar, Sanjeev
;
Gupta, Sumeet
;
Singh, Harvinderv
; …
- In:
Asian Academy of Management journal : AAMJ
21
(
2016
)
2
,
pp. 53-73
Persistent link: https://www.econbiz.de/10011665475
Saved in:
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