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language:"eng"
~person:"Zaltman, Gerald"
~subject:"United States"
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Zaltman, Gerald
Day, George S.
7
Hawkins, Del I.
7
Aaker, David A.
6
Kumar, V.
5
Malhotra, Naresh K.
5
Mothersbaugh, David L.
5
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3
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2
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Report / Marketing Science Institute
2
Report / Marketing Science Institute / Marketing Science Institute
2
Journal of marketing management : MM
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ECONIS (ZBW)
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Barriers to advancing the science and practice of marketing
Baron, Andrew Scott
;
Zaltman, Gerald
;
Olson, Jerry C.
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
Saved in:
2
Seeing the voice of the customer : the Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Higie, Robin A.
-
1993
Persistent link: https://www.econbiz.de/10000876062
Saved in:
3
Relationships between providers and users of market research : the role of personal trust
Moorman, Christine
;
Deshpandé, Rohit
;
Zaltman, Gerald
-
1993
Persistent link: https://www.econbiz.de/10000867282
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