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language:"eng"
~subject:"Advertising effects"
~subject:"Behavioral economics"
~subject:"Beziehungsmarketing"
~type_genre:"Hochschulschrift"
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Models for individual responsed : explaining and predicting individual behavior
Castelein, Anoek
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2021
Persistent link: https://www.econbiz.de/10012491480
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Reputation transfer to enter new B-to-B markets : measuring and modelling approaches
Falkenreck, Christine
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2010
Persistent link: https://www.econbiz.de/10003870974
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Pharmaceutical promotion in an age of consumerism
Donohue, Julie Marie
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2004
Persistent link: https://www.econbiz.de/10003776824
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