//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~subject:"Advertising effects"
~subject:"Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Direct mailing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Marketing
Direct marketing
870
Direktmarketing
869
Consumer behaviour
194
Konsumentenverhalten
194
Arzneimittel
141
Pharmaceuticals
141
Werbewirkung
135
USA
128
United States
127
Werbung
126
Advertising
125
Marketing management
92
Marketingmanagement
92
Internet marketing
86
Online-Marketing
86
Theorie
82
Theory
82
Pharmaceutical industry
72
Pharmaindustrie
72
Beziehungsmarketing
70
Relationship marketing
70
Distribution channel
44
Vertriebsweg
44
Fundraising
33
Internet
33
Deutschland
32
Electronic Commerce
32
E-commerce
31
Germany
31
Marktforschung
29
Market research
28
direct marketing
27
Mobile communications
25
Mobilkommunikation
25
Social Web
25
Social web
25
Target group
25
Zielgruppe
25
more ...
less ...
Online availability
All
Undetermined
61
Free
26
Type of publication
All
Article
117
Book / Working Paper
52
Journal
2
Type of publication (narrower categories)
All
Article in journal
112
Aufsatz in Zeitschrift
112
Graue Literatur
10
Non-commercial literature
10
Arbeitspapier
7
Aufsatz im Buch
7
Book section
7
Working Paper
7
Collection of articles of several authors
3
Guidebook
3
Hochschulschrift
3
Mehrbändiges Werk
3
Multi-volume publication
3
Ratgeber
3
Sammelwerk
3
Conference paper
2
Konferenzbeitrag
2
Thesis
2
Aufsatzsammlung
1
Case study
1
Collection of articles written by one author
1
Fallstudie
1
Glossar enthalten
1
Glossary included
1
Lehrbuch
1
Sammlung
1
Textbook
1
more ...
less ...
Language
All
English
German
57
Author
All
Aikin, Kathryn J.
4
Huh, Jisu
4
Mukherjee, Avinandan
4
Park, Jin Seong
4
Sullivan, Helen W.
4
Bar, Talia
3
Betts, Kevin R.
3
Bradford, W. David
3
Dave, Dhaval
3
Fogel, Joshua
3
Jin, Ginger Zhe
3
Lillard, Dean R.
3
Liu, Qiang
3
Ryan, Damian
3
Saffer, Henry
3
Stone, Bob
3
Albers, Sönke
2
Ball, Jennifer Gerard
2
Bertrand, Marianne
2
Bhutada, Nilesh
2
Boudewyns, Vanessa
2
Chien, Charles S.
2
Chintagunta, Pradeep K.
2
Eastin, Matthew S.
2
Iizuka, Toshiaki
2
Jayawardhana, Jayani
2
Jones, Calvin
2
Ju, Ilwoo
2
Kalwani, Manohar U.
2
Karlan, Dean
2
Kolsarici, Ceren
2
Lee-Wingate, Sooyeon Nikki
2
Limbu, Yam B.
2
Liu, Hongju
2
Mantrala, Murali K.
2
Moutinho, Luiz
2
Mullainathan, Sendhil
2
Perri, Matthew
2
Rollins, Brent L.
2
Shafir, Eldar
2
more ...
less ...
Institution
All
National Bureau of Economic Research
4
Published in...
All
Health marketing quarterly
19
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Journal of business research : JBR
5
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
NBER working paper series
4
Journal of advertising research
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
NBER Working Paper
3
Electronic commerce research and applications
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of pharmaceutical and healthcare marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of current issues and research in advertising : JCIRA
2
Journal of global marketing
2
Journal of retailing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Agricultural and Food Economics : AFE
1
American Society of Health Economists (ASHEcon) Paper
1
Applied economics
1
BREAD working paper
1
CSR, Sustainability, Ethics & Governance
1
Cogent business & management
1
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
1
Discussion papers
1
ERIM report series research in management
1
Emory Law and Economics Research Paper
1
Frontiers of business research in China : selected publications from Chinese universities
1
Global Value Chains in Latin America : Experiences of Transformations
1
Global journal of business management : GJBM
1
Handbook of research on mobile marketing management
1
Health affairs : at the intersection of health, health care, and policy
1
Information economics and policy : IEP
1
Interactive and multi-channel marketing
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of health economics and management
1
International journal of industrial organization
1
International journal of information systems and change management : IJISCM
1
more ...
less ...
Source
All
ECONIS (ZBW)
170
USB Cologne (EcoSocSci)
1
Showing
11
-
20
of
171
Sort
Relevance
Date (newest first)
Date (oldest first)
11
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
12
Smart advertising in prescription only medication : aligning it with prescriber's or consumer's behavior
Menebo, Mesay Moges
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012886102
Saved in:
13
Product-flyer location and type of product categories in retailing
Woo, Hongjoo
;
Chung, Angie
;
Richey, Robert Glenn <Jr.>
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 146-160
Persistent link: https://www.econbiz.de/10013197781
Saved in:
14
A "clear and conspicuous" distraction : coping with incongruent audiovisual content in direct-to-consumer advertisements
King, Jesse
;
Yencha, Christopher
;
Koppenhafer, Leslie
; …
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 353-367
Persistent link: https://www.econbiz.de/10013384452
Saved in:
15
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
16
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
17
Experimental study of consumer responses to different sources of information about prescription drugs
Byl, Jacob P.
;
Viscusi, W. Kip
- In:
Journal of economic behavior & organization : JEBO
186
(
2021
),
pp. 754-771
Persistent link: https://www.econbiz.de/10012657757
Saved in:
18
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
19
Market innovation : a literature review and new research directions
Sprong, Niels
;
Driessen, Paul H.
;
Hillebrand, Bas
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
Saved in:
20
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->