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language:"eng"
~subject:"Advertising effects"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Hochschulschrift"
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Advertising effects
Direct marketing
490
Direktmarketing
490
Consumer behaviour
132
Konsumentenverhalten
132
Arzneimittel
110
Pharmaceuticals
110
Werbewirkung
102
Advertising
93
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80
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58
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58
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54
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54
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45
Online-Marketing
45
Marketing management
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Marketingmanagement
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Theorie
38
Theory
38
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33
Vertriebsweg
33
direct marketing
26
Direct-to-consumer advertising
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Großbritannien
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Aikin, Kathryn J.
4
Huh, Jisu
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Mukherjee, Avinandan
4
Park, Jin Seong
4
Sullivan, Helen W.
4
Betts, Kevin R.
3
Fogel, Joshua
3
Ball, Jennifer Gerard
2
Bhutada, Nilesh
2
Boudewyns, Vanessa
2
Eastin, Matthew S.
2
Ju, Ilwoo
2
Lee-Wingate, Sooyeon Nikki
2
Limbu, Yam B.
2
Perri, Matthew
2
Rollins, Brent L.
2
Williams, Pamela A.
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Xie, Ying
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Abdul Jumaat bin Mahajar
1
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Berger, Bruce K.
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1
Bradford, W. David
1
Branca Esteves, Rosa
1
Bright, Laura F.
1
Brinson, Nancy H.
1
Broekemier, Gregory M.
1
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1
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Health marketing quarterly
19
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Journal of business research : JBR
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Journal of advertising research
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Electronic commerce research and applications
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of pharmaceutical and healthcare marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of current issues and research in advertising : JCIRA
2
Journal of global marketing
2
Journal of retailing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Applied economics
1
Cogent business & management
1
Frontiers of business research in China : selected publications from Chinese universities
1
Information economics and policy : IEP
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of health economics and management
1
International journal of industrial organization
1
International journal of information systems and change management : IJISCM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of current issues and research in advertising
1
Journal of economic behavior & organization : JEBO
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of marketing
1
Journal of marketing research
1
Journal of promotion management : JPM
1
Journal of public policy & marketing
1
Journal of retailing and consumer services
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Problems and perspectives in management : PPM ; international research journal
1
Progress in economics research
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ECONIS (ZBW)
102
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102
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1
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
2
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
3
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
4
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
5
Smart advertising in prescription only medication : aligning it with prescriber's or consumer's behavior
Menebo, Mesay Moges
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012886102
Saved in:
6
Product-flyer location and type of product categories in retailing
Woo, Hongjoo
;
Chung, Angie
;
Richey, Robert Glenn <Jr.>
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 146-160
Persistent link: https://www.econbiz.de/10013197781
Saved in:
7
A "clear and conspicuous" distraction : coping with incongruent audiovisual content in direct-to-consumer advertisements
King, Jesse
;
Yencha, Christopher
;
Koppenhafer, Leslie
; …
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 353-367
Persistent link: https://www.econbiz.de/10013384452
Saved in:
8
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
9
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
10
Experimental study of consumer responses to different sources of information about prescription drugs
Byl, Jacob P.
;
Viscusi, W. Kip
- In:
Journal of economic behavior & organization : JEBO
186
(
2021
),
pp. 754-771
Persistent link: https://www.econbiz.de/10012657757
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