//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~subject:"Brand management"
~subject:"Corporate social responsibility"
~subject:"Theorie"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Corporate social responsibility
Theorie
Marketing
930
USA
121
United States
121
Marketing management
115
Marketingmanagement
115
Consumer behaviour
95
Konsumentenverhalten
95
Theory
66
Markenführung
45
Beziehungsmarketing
41
Internet marketing
41
Online-Marketing
41
Relationship marketing
41
Business ethics
36
Unternehmensethik
36
Social Web
34
Social web
34
Sustainability
34
KMU
33
Nachhaltigkeit
33
SME
33
Corporate Social Responsibility
32
Digitalisierung
32
Digitization
32
Innovation
32
Marketing theory
32
Marketingtheorie
32
Firm performance
26
Unternehmenserfolg
26
Brand
23
Markenartikel
23
Ethics
22
China
21
Ethik
21
Market research
21
Marktforschung
21
marketing
21
more ...
less ...
Online availability
All
Undetermined
26
Free
1
Type of publication
All
Article
138
Type of publication (narrower categories)
All
Book section
Article in journal
665
Aufsatz in Zeitschrift
665
Graue Literatur
143
Non-commercial literature
143
Aufsatz im Buch
138
Working Paper
121
Arbeitspapier
116
Collection of articles of several authors
110
Sammelwerk
110
Lehrbuch
103
Textbook
101
Aufsatzsammlung
95
Konferenzschrift
48
Glossar enthalten
35
Glossary included
35
Hochschulschrift
30
Conference proceedings
27
Case study
25
Fallstudie
25
Thesis
21
Handbook
16
Handbuch
16
Guidebook
14
Ratgeber
14
Reprint
12
Bibliografie enthalten
10
Bibliography included
10
Bibliografie
8
Collection of articles written by one author
8
Sammlung
8
Einführung
7
Fallstudiensammlung
6
Festschrift
6
CD-ROM, DVD
4
Systematic review
3
Übersichtsarbeit
3
Elektronischer Datenträger
2
Amtsdruckschrift
1
Bibliography
1
more ...
less ...
Language
All
English
German
194
French
1
Author
All
Adeola, Ogechi
3
Leeflang, Peter
3
Aspers, Patrik
2
Dholakia, Nikhilesh
2
Dholakia, Ruby R.
2
Garriga, Elisabet
2
Gbadamosi, Ayantunji
2
Hinson, Robert
2
Keller, Kevin Lane
2
Martin, Kelly D.
2
Melé Carné, Domènec
2
Ries, Al
2
Ryals, Lynette
2
Sakkthivel, A. M.
2
Wittink, Dick R.
2
Achrol, Ravi S.
1
Adamson, Allen
1
Adi, Ana
1
Adisa, Isaiah
1
Ahrne, Göran
1
Allen, Tony
1
Amandeep Singh
1
Anderson, James C.
1
Andrews, Tim G.
1
Ayeni, Oluwadamilola Blessing
1
Ayestarán, Raquel
1
Balasubramanian, Siva Kumar
1
Balmer, John M. T.
1
Bamber, Christopher John
1
Bamber, David James
1
Bandyopadhyay, Subir
1
Bazaki, Eirini
1
Bechter, Clemens
1
Beckert, Jens
1
Berezan, Orie
1
Berlan, Amanda
1
Bhattacharya, C. B.
1
Bichler, Martin
1
Bischi, Gian Italo
1
Bitran, Gabriel R.
1
more ...
less ...
Published in...
All
Handbook of research on marketing and corporate social responsibility
5
The brand challenge : adapting branding to sectorial imperatives
5
Contemporary issues in marketing : principles and practice
3
Corporate social responsibility in the digital age
3
Does marketing need reform? : fresh perspectives on the future
3
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
3
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
3
A master class in brand planning : the timeless works of Stephen King
2
Changing the course of marketing : alternative paradigms for widening marketing theory
2
Cranfield on corporate sustainability
2
Evolving and emerging issues in marketing strategy
2
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
2
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
2
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
2
The Routledge companion to marketing and feminism
2
The nature and scope of marketing research
2
The role of brands in an era of over-information
2
2007 Business & Economics Society International Conference ; Vol. 2
1
Advances in Islamic finance, marketing, and management : an Asian perspective
1
Brand management ; Vol. 1
1
Building corporate identity, image and reputation in the digital era
1
Business ethics and continental philosophy
1
Business information systems workshops : BIS 2013 international workshops, Poznań, Poland, June 19-20, 2013 ; revised papers
1
Challenges for the trade of Central and Southeast Europe
1
Christian ethics and corporate culture : a critical view on corporate responsibilities
1
Competitive intelligence 2.0 : organization, innovation and territory
1
Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
1
Continuing to broaden the marketing concept : making the world a better place
1
Corporate social responsibility
1
Corporate social responsibility : readings and cases in a global context
1
Creating a sustainable competitive position : ethical challenges for international firms
1
Creating competitive markets : the politics of regulatory reform
1
Cultural marketing and metaverse for consumer engagements
1
Digitalization in business : on the road to a sustainable world
1
Econometric models in marketing
1
Economics, welfare policy and the history of economic thought : essays in honour of Arnold Heertje
1
Effectiveness, efficiency and accountability in philanthropy : what lessons can be learned from the corporate world? ; International Foundation Management Symposium 2005
1
Entrepreneurship and enterprise development in Africa
1
more ...
less ...
Source
All
ECONIS (ZBW)
138
Showing
1
-
10
of
138
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Discovering brand naming strategies used by black-owned FMCG-SMMEs in the province of KwaZulu-Natal, South Africa
Kunene, Lindiwe Nqobile
;
Phiri, Maxwell Agabu
;
Mbhele, …
- In:
Entrepreneurship and enterprise development in Africa
,
(pp. 54-79)
.
2024
Persistent link: https://www.econbiz.de/10014517750
Saved in:
2
Corporate fashion and circular economy : how to manage ethical challenges in marketing of B2B textiles
Sönnichsen, Sönnich Dahl
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 33-57)
.
2023
Persistent link: https://www.econbiz.de/10014455189
Saved in:
3
Exploitation of trademarks by churches : case study on sustainable marketing, branding, and reputation management
Nobiri, Lionel Washington
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 485-505)
.
2023
Persistent link: https://www.econbiz.de/10014414303
Saved in:
4
Brand narrative in the 21st century
Denga, Edna Mngusughun
- In:
The role of brands in an era of over-information
,
(pp. 45-70)
.
2023
Persistent link: https://www.econbiz.de/10014365831
Saved in:
5
Study on a mediation model of new brands entering competitive markets through to the experience sharing, skill teaching, and value perception
Liu, Xinyu
;
Liu, Minghui
- In:
The role of brands in an era of over-information
,
(pp. 146-170)
.
2023
Persistent link: https://www.econbiz.de/10014365841
Saved in:
6
A globetrotter to the future of marketing : metaverse
Reepu, Reepu
;
Taneja, Sanjay
;
Özen, Ercan
;
Amandeep Singh
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 1-11)
.
2023
Persistent link: https://www.econbiz.de/10014287108
Saved in:
7
Brand storytelling, gamification and social media marketing in the "Metaverse" : a case study of the Ralph Lauren Winter Escape
Wanick, Vanissa
;
Stallwood, James
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 35-54)
.
2023
Persistent link: https://www.econbiz.de/10013542104
Saved in:
8
Becoming a fashion blogger entrepreneur : the case of Chiara Ferragni
Bazaki, Eirini
;
Cedrola, Elena
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 91-116)
.
2023
Persistent link: https://www.econbiz.de/10013542134
Saved in:
9
Brand, consumer and sustainability perspectives in fashion marketing : conclusion and research agenda
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 267-278)
.
2023
Persistent link: https://www.econbiz.de/10013543251
Saved in:
10
Feminist brands : what are they, and what's the matter with them?
Otnes, Cele
;
Fischer, Eileen M.
- In:
The Routledge companion to marketing and feminism
,
(pp. 75-89)
.
2022
Persistent link: https://www.econbiz.de/10014474315
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->