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language:"eng"
~subject:"Brand management"
~subject:"Dienstleistungsqualität"
~type_genre:"Book section"
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Brand management
Dienstleistungsqualität
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Consumer brand relationships : meaning, measuring, managing
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Handbook of research on customer engagement
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Brand management ; Vol. 2
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Strong brands, strong relationships
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
3
Design thinking : integrating innovation, customer experience and brand value
2
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
2
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2
Global marketing strategies for the promotion of luxury goods
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Handbook of research on effective advertising strategies in the social media age
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Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
2
Strategies and tools for managing connected consumers
2
The Cornell School of hotel administration handbook of applied hospitality strategy
2
3rd International Conference on Global Interdependence and Decision Sciences, December 28-30, 2009, Hyderabad, India
1
A Research Agenda for Service Marketing
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Artificiality and Sustainability in Entrepreneurship : Exploring the Unforeseen, and Paving the Way to a Sustainable Future
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Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
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Brand research : [an outcome of the second International Conference on Brand Management]
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Business and management issues in the global and digital era : Indonesian perspectives
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Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
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Contemporary Trends in European Cooperative Banking : Sustainability, Governance, Digital Transformation, and Health Crisis Response
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Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
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From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
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The customer experience with fashion sale robots : a psycho-interpretative framework
Montera, Raffaella
;
Ciasullo, Maria Vincenza
;
Cucari, Nicola
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 207-223)
.
2024
Persistent link: https://www.econbiz.de/10014529106
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The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
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(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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Assessing the impact of customer engagement on brand performance : the mediating role of customer-based brand equity (CBBE)
Gundona, Ireneus
;
Yamoah, Fred A.
;
Haq, Irfan ul
- In:
Corporate Management Ecosystem in Emerging Economies : …
,
(pp. 403-423)
.
2023
Persistent link: https://www.econbiz.de/10014446150
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SDG Goal 9 : industry, innovation and infrastructure accomplishment through the relationship between interactive marketing and destination branding in the tourism sector
Ramya, U.
;
Boaler, Maria
;
Murthy, M. Krishna
;
Pushpa, A.
- In:
Contemporary studies of risks in emerging technology
,
(pp. 97-121)
.
2023
Persistent link: https://www.econbiz.de/10014322406
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Crafting a positioning strategy : capturing the customer mindshare
McTigue, Kevin
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 151-166)
.
2023
Persistent link: https://www.econbiz.de/10014283164
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Franchise vs. independent retail and service stores : customer perceptions
Le Bot, Corentin
;
Perrigot, Rozenn
;
Cliquet, Gérard
- In:
Networks in International Business : Managing …
,
(pp. 171-200)
.
2023
Persistent link: https://www.econbiz.de/10013539428
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Crowdfunding nascent fashion brands
Buckingham, Christopher
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 117-132)
.
2023
Persistent link: https://www.econbiz.de/10013542138
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Brand selection behaviour of customers and market standing of 4G internet service providers in Siliguri and Darjeeling towns of North Bengal
Dey, Shuvendu
;
Dutta, Shomnath
;
Guha, Santana
- In:
PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY
,
(pp. 170-181)
.
2023
Persistent link: https://www.econbiz.de/10014520760
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