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language:"eng"
~subject:"Deutschland"
~subject:"Griechenland"
~subject:"Marketing"
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Deutschland
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Marketing
Bankmarketing
269
Bank marketing
265
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80
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80
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66
Finanzdienstleistung
45
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44
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2
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2
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1
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1
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1
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Universität Rostock / Lehrstuhl für Volkswirtschaftslehre
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Journal of financial services marketing : JFSM
3
Thünen-series of applied economic theory : working paper
3
Banks and bank systems : international research journal
2
Economic development : journal of the Institute of Economics, Skopje
1
IEWS-Schriftenreihe
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Information age economy
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International Customer Behaviour and Retailing Research : 2nd CIRCLE conference proceedings
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Journal for international business and entrepreneurship development
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Macmillan studies in marketing management
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Schriftenreihe des Zentrums für Ertragsorientiertes Bankmanagement
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The ICFAI University journal of bank management : IJBM
1
The Marketing series
1
The journal of services marketing
1
Thünen-Series of Applied Economic Theory - Working Paper
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
35
EconStor
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1
No small change : why financial services needs a new kind of marketing
Camp, Lucian
;
Thomson, Anthony
-
2018
Persistent link: https://www.econbiz.de/10013547089
Saved in:
2
Marketing bank services to youth in China
Chan, Kara
;
Tsang, Lennon
;
Chen, Jie
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
3
,
pp. 278-289
Persistent link: https://www.econbiz.de/10011786185
Saved in:
3
Private Banking und Wealth Management : Strategien und Erfolgsfaktoren
Brost, Heike
(
ed.
);
Faust, Martin
(
contributor
); …
-
2014
-
3., neu konzipierte Aufl.
Persistent link: https://www.econbiz.de/10010257817
Saved in:
4
A model of green bank marketing
Lymperopoulos, Constantine
;
Chaniotakis, Ioannis E.
; …
- In:
Journal of financial services marketing : JFSM
17
(
2012/13
)
2
,
pp. 177-186
Persistent link: https://www.econbiz.de/10009681450
Saved in:
5
Customers' relationship expectations and costs as segmentation variables : preliminary evidence from banking
Dimitriadis, Sergios
- In:
The journal of services marketing
25
(
2011
)
4
,
pp. 294-308
Persistent link: https://www.econbiz.de/10009272268
Saved in:
6
Trends in marketing communications and the level of implementation in the banking industry in Macedonia
Petkovska Mirčevska, Tatjana
;
Petrovska, Ilijana
- In:
Economic development : journal of the Institute of …
12
(
2010
)
3
,
pp. 43-55
Persistent link: https://www.econbiz.de/10009502322
Saved in:
7
Referral programs and customer value
Schmitt, Philipp
;
Skiera, Bernd
;
Van Den Bulte, Christophe
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 46-59
Persistent link: https://www.econbiz.de/10008840471
Saved in:
8
Customer relationship management functions : a survey of Greek bank customer satisfaction perceptions
Mylonakis, John
- In:
The ICFAI University journal of bank management : IJBM
8
(
2009
)
2
,
pp. 7-31
Persistent link: https://www.econbiz.de/10003859060
Saved in:
9
Relationship banking marketing and its implications on Piraeus Bank
Preda, Oana
;
Avram, Emanuela
;
Furdui, Iulia
- In:
Romanian economic and business review
4
(
2009
)
2
,
pp. 95-100
Persistent link: https://www.econbiz.de/10009012522
Saved in:
10
Greek banks in international markets: a study of entry models and approaches
Vasiliadis, Labros
- In:
Journal for international business and entrepreneurship …
3
(
2006/08
)
3/4
,
pp. 254-269
Persistent link: https://www.econbiz.de/10003771034
Saved in:
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