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language:"eng"
~subject:"Dienstleistungsmarketing"
~subject:"Griechenland"
~subject:"Marketing"
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Dienstleistungsmarketing
Griechenland
Marketing
Bankmarketing
269
Bank marketing
265
Beziehungsmarketing
80
Relationship marketing
80
Bank
66
Finanzdienstleistung
45
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44
Consumer behaviour
37
Konsumentenverhalten
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Privatkundengeschäft
35
Electronic Banking
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Electronic banking
32
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United States
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Personal banking
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Theorie
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Customer satisfaction
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Marketing management
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2
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1
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1
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1
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1
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1
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1
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1
Onyia, Okey Peter
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Petkovska Mirčevska, Tatjana
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Pitts, Robert E.
1
Preda, Oana
1
Reidenbach, R. Eric
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American Bankers Association
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Journal of financial services marketing : JFSM
3
The international journal of bank marketing : IJBM
3
Banks and bank systems : international research journal
2
Bangladesh journal of political economy
1
Economic development : journal of the Institute of Economics, Skopje
1
Field guide to case study research in business-to-business marketing and purchasing
1
International journal of financial services management : IJFSM
1
Journal for international business and entrepreneurship development
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Journal of marketing
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Journal of retailing and consumer services
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Macmillan studies in marketing management
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Romanian economic and business review
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Schriftenreihe Studien zum Konsumentenverhalten
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The ICFAI University journal of bank management : IJBM
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The Marketing series
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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A comparative study of customer service level based on service marketing mix (7Ps) in selected public and private sector banks in Bhopal, MP, India, by using mystery shopping as a...
Kumar, Satyendra
;
Almoula, Trupti Samir
- In:
International journal of financial services management …
10
(
2020
)
3
,
pp. 239-267
Persistent link: https://www.econbiz.de/10012510366
Saved in:
2
ABA bank marketing and sales / American Bankers Association
American Bankers Association
-
Washington, DC : ABA
;
[Erscheinungsort nicht …
-
46.2014-vol. 47, no. 8 (October 2015) ; damit …
Persistent link: https://www.econbiz.de/10010514167
Saved in:
3
No small change : why financial services needs a new kind of marketing
Camp, Lucian
;
Thomson, Anthony
-
2018
Persistent link: https://www.econbiz.de/10013547089
Saved in:
4
Marketing bank services to youth in China
Chan, Kara
;
Tsang, Lennon
;
Chen, Jie
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
3
,
pp. 278-289
Persistent link: https://www.econbiz.de/10011786185
Saved in:
5
ABA bank marketing and sales
American Bankers Association
-
Washington, DC : ABA
-
46.2014-vol. 47, no. 8 (October 2015) ; damit …
Persistent link: https://www.econbiz.de/10010514166
Saved in:
6
An evaluation of an integrated perspective of perceived service quality for retail banking services in India
Mittal, Sanjiv
;
Gera, Rajat
;
Batra, Dharminder Kumar
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
3
,
pp. 330-350
Persistent link: https://www.econbiz.de/10011383612
Saved in:
7
Ethnographic research in service marketing : theory, methods, and practice
Koskull, Catharina von
- In:
Field guide to case study research in …
,
(pp. 101-145)
.
2014
Persistent link: https://www.econbiz.de/10011413778
Saved in:
8
Towards a universal model of internet banking adoption : initial conceptualization
Harrison, Tina Suzanne
;
Onyia, Okey Peter
;
Tagg, Stephen K.
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
7
,
pp. 647-687
Persistent link: https://www.econbiz.de/10010423921
Saved in:
9
Impact of marketing activities on relationship quality in the Malaysian banking sector
Al-alak, Basheer A.
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 347-356
Persistent link: https://www.econbiz.de/10010348751
Saved in:
10
Multiple perspectives on customer relationships : editorial
Heinonen, Kristina
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
6
,
pp. 450-456
Persistent link: https://www.econbiz.de/10010415439
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