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language:"eng"
~subject:"Griechenland"
~subject:"Indien"
~subject:"Marketing"
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Griechenland
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Marketing
Bankmarketing
269
Bank marketing
265
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80
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80
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66
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44
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Journal of financial services marketing : JFSM
3
Banks and bank systems : international research journal
2
Strategic marketing management and tactics in the service industry
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Economic development : journal of the Institute of Economics, Skopje
1
Indian banking moving : towards better tomorrow
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International journal of business and emerging markets : IJBEM
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International journal of business competition and growth : IJBCG
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1
Journal for international business and entrepreneurship development
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Macmillan studies in marketing management
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Manthan : journal of commerce and management
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Repositioning business : a strategic response to COVID-19 : proceedings of the 3rd International Conference on "Impact of Current Events on the Future of Busines" (3rd ICEFB, 2021), 23 & 24 April, 2021, Hyderabad, India
1
Romanian economic and business review
1
Schriftenreihe Studien zum Konsumentenverhalten
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Singapore management review : Asia Pacific journal of management theory and practice
1
Storming the global business : rise of the Asian tigers
1
The ICFAI University journal of bank management : IJBM
1
The IUP journal of marketing management : IJMM
1
The Marketing series
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The international journal of bank marketing : IJBM
1
The journal of services marketing
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Young consumers : insight and ideas for responsible marketers
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1
Modern Banking Services in India
Anu, Anu Sharma
-
2021
Persistent link: https://www.econbiz.de/10013223980
Saved in:
2
A study on marketing strategies of banking services during covid times
Ramakrishnan, Sheeja
;
Krishnan, Namitha
- In:
Repositioning business : a strategic response to …
,
(pp. 86-102)
.
2022
Persistent link: https://www.econbiz.de/10013183890
Saved in:
3
From traditional banking to technology-enabled banking services in India : a study of bank customers' perceptive
Ali, Liaqat
;
Kaur, Simran Jit
- In:
Journal for global business advancement : JGBA
15
(
2022
)
4
,
pp. 447-468
Persistent link: https://www.econbiz.de/10014309015
Saved in:
4
A comparative study of customer service level based on service marketing mix (7Ps) in selected public and private sector banks in Bhopal, MP, India, by using mystery shopping as a...
Kumar, Satyendra
;
Almoula, Trupti Samir
- In:
International journal of financial services management …
10
(
2020
)
3
,
pp. 239-267
Persistent link: https://www.econbiz.de/10012510366
Saved in:
5
No small change : why financial services needs a new kind of marketing
Camp, Lucian
;
Thomson, Anthony
-
2018
Persistent link: https://www.econbiz.de/10013547089
Saved in:
6
Marketing of banking services in India
Arora, Rakhi
- In:
Strategic marketing management and tactics in the …
,
(pp. 107-133)
.
2017
Persistent link: https://www.econbiz.de/10011695316
Saved in:
7
Marketing of microfinance for rural women : evidences from Rajasthan
Mathur, Pallavi
;
Agarwal, Parul
- In:
Strategic marketing management and tactics in the …
,
(pp. 153-184)
.
2017
Persistent link: https://www.econbiz.de/10011695333
Saved in:
8
Marketing bank services to youth in China
Chan, Kara
;
Tsang, Lennon
;
Chen, Jie
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
3
,
pp. 278-289
Persistent link: https://www.econbiz.de/10011786185
Saved in:
9
Key strategic prescription for Indian financial services sector : a study with special reference to ICICI Bank
Mittal, Anurag
- In:
Manthan : journal of commerce and management
4
(
2017
)
1
,
pp. 82-93
Persistent link: https://www.econbiz.de/10011863128
Saved in:
10
An evaluation of an integrated perspective of perceived service quality for retail banking services in India
Mittal, Sanjiv
;
Gera, Rajat
;
Batra, Dharminder Kumar
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
3
,
pp. 330-350
Persistent link: https://www.econbiz.de/10011383612
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