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language:"eng"
~subject:"Innovation"
~subject:"Welt"
~type_genre:"Book section"
~type_genre:"Conference proceedings"
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The Oxford handbook of innovation management
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Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
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Effectiveness, efficiency and accountability in philanthropy : what lessons can be learned from the corporate world? ; International Foundation Management Symposium 2005
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Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
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Environmental, social, and governance perspectives on economic development in Asia ; part B
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Fashion branding and communication : core strategies of European luxury brands
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Governance in the business environment
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Handbook of health economics ; Volume two
1
Handbook of quantitative supply chain analysis : modeling in the e-business era
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International entrepreneurship in emerging markets : contexts, behaviours, and successful entry
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International journal of wine business research : IJWBR
1
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Marketing 2010! : Impulse für das Marketing der Zukunft ; 31. Münchener Marketing-Symposium
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New horizons in management, leadership and sustainability : innovative case studies and solutions for emerging economies
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New technology-based firms in the new millennium ; Vol. 8
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Organizational capital : modelling, measuring and contextualising
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Quality innovation : knowledge, theory, and practices
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ECONIS (ZBW)
76
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1
Harnessing data analytics and marketing intelligence for sustainable marketing innovation
Tchanturia, Nino
;
Dalakishvili, Rusudan
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 71-90)
.
2024
Persistent link: https://www.econbiz.de/10014519830
Saved in:
2
Green marketing, environmental awareness, and innovation as factors for the purchase of green products
Pinto, Isabel Fernandes
;
Borges, Ana Pinto
;
Vieira, …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 178-194)
.
2023
Persistent link: https://www.econbiz.de/10014414212
Saved in:
3
The desings of propaganda and marketing and their impact on the digital revolution of the current world
Debasa Navalpotro, Felipe Rodolfo
;
Azcona Pastor, José …
- In:
Big data marketing strategies for superior customer …
,
(pp. 281-301)
.
2023
Persistent link: https://www.econbiz.de/10014365912
Saved in:
4
How do international performance, marketing capabilities and market turbulence jointly influence a foreign exit decision?
Tan, Qun
;
Sousa, Carlos M. P.
- In:
Research handbook on foreign exit, relocation and …
,
(pp. 136-158)
.
2022
Persistent link: https://www.econbiz.de/10013462381
Saved in:
5
Sites of states with a dynamically developing socio-political structure and economy : analyzing forms and methods of obtaining competitive advantages of transnational (global) comp...
Sozinova, Anastasia A.
;
Meteleva, Olesya A.
- In:
Current Problems of the World Economy and International …
,
(pp. 233-242)
.
2022
Persistent link: https://www.econbiz.de/10013262889
Saved in:
6
Innovation orientation, marketing capability, dynamic capability, and performance
Borahima, Bahrun
;
Noermijati, Noermijati
;
Hadiwidjojo, …
-
2022
Persistent link: https://www.econbiz.de/10013197628
Saved in:
7
International entrepreneurial marketing drivers in emerging economies : an individual-level analysis
Boudlaie, Hasan
;
Kenarroodi, Mohammad Hosein
;
Shamsi, Sabihe
- In:
International entrepreneurship in emerging markets : …
,
(pp. 29-57)
.
2022
Persistent link: https://www.econbiz.de/10014313525
Saved in:
8
Role of innovative marketing strategy for success of micro, small, and medium enterprises (MSMES)
Sathana, V.
;
Velnampy, T.
;
Rajumesh, S.
- In:
New horizons in management, leadership and …
,
(pp. 57-79)
.
2021
Persistent link: https://www.econbiz.de/10012582305
Saved in:
9
Implementation of marketing innovation at PT. Pegadaian in the revolutionary 4.0
Sugiat, M.A.
;
Sudiana, K.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 168-171)
.
2020
Persistent link: https://www.econbiz.de/10012226341
Saved in:
10
Innovation and technology from marketing perspective (from the 1980s to 2000s) with a case study on Turkish women entrepreneurs on agricultural cooperatives
Develi, Evrim İldem
- In:
Turkey's economy from different perspectives after 1980 …
,
(pp. 121-147)
.
2020
Persistent link: https://www.econbiz.de/10012311085
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