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language:"eng"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~type_genre:"Conference proceedings"
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Konsumentenverhalten
Marketingmanagement
Marketing
121
Marketingtheorie
24
Welt
24
World
24
Market research
23
Marketing theory
23
Marktforschung
23
Marketing management
22
Theorie
21
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21
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18
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17
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15
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15
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10
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10
Beziehungsmarketing
8
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8
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8
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8
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7
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7
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7
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6
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5
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5
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5
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5
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4
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Conference proceedings
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1,540
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1,540
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213
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202
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202
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201
Collection of articles of several authors
184
Sammelwerk
184
Aufsatzsammlung
148
Graue Literatur
93
Non-commercial literature
93
Case study
61
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61
Konferenzschrift
61
Working Paper
56
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52
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51
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51
Hochschulschrift
47
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36
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33
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27
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22
Bibliografie
18
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17
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17
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15
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14
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14
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13
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Conference paper
11
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Hennig-Thurau, Thorsten
2
Arnold, Todd J.
1
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1
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1
Brown, Tom
1
Coates, Nigel
1
Cron, William L.
1
Dichter, Ernest
1
Dietl, Jerzy
1
Djafarova, Elmira
1
Doherty, Anne Marie
1
Evans, Kenneth R.
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1
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1
Hamilton, Rebecca W.
1
Hansen, Ursula
1
Hart, David
1
Henderson, Geraldine Rosa
1
Herr, Paul M.
1
Hildebrandt, Lutz
1
Hofacker, Charles F.
1
Hollander, Stanley C.
1
Houston, Michael J.
1
Hunter, Gary K.
1
Jain, Rajnesh
1
Jørgensen, Steffen
1
Kardes, Frank R.
1
Kaufmann, Hans Rüdiger
1
Krishnan, Ram
1
Lutz, Richard J.
1
Makkar, Urvashi
1
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1
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1
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1
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1
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1
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1
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1
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American Marketing Association
14
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2
European Marketing Academy
2
Academy of Marketing
1
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Center for International Research in Consumers Location and Their Environments
1
Economic Research Centre
1
European Conference of Ministers of Transport
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
International Conference on Ernest Dichter and Motivation Research <1, 2005, Wien>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Internationale Handelstagung <1987, Rüschlikon>
1
Michigan State University
1
Round Table on Transport Economics <92, 1991, Paris>
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Warwick Business School
1
Winter Educators' Conference <2002, Austin, Tex.>
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
Winter Educators' Conference <2010, New Orleans, La.>
1
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
Winter Marketing Educators' Conference <2015, San Antonio, Tex.>
1
Workshop on Historical Research in Marketing <2, 1985, East Lansing, Mich.>
1
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Proceedings series / American Marketing Association
4
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2
AMA educators proceedings
1
AMA proceedings series
1
Acta Universitatis Lodziensis / Folia oeconomica
1
Advertising and consumer psychology
1
Developments in marketing science: proceedings of the Academy of Marketing Science
1
GDI-Schriften / Gottlieb-Duttweiler-Institut
1
International journal of wine business research : IJWBR
1
Journal of Islamic marketing : JIMA
1
Journal of financial services marketing : JFSM
1
Lecture notes in economics and mathematical systems : LNEMS
1
Schriftenreihe Studien zum Konsumentenverhalten
1
[GDI-Schriften
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ECONIS (ZBW)
34
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Special issue: Academy of Marketing Annual Conference 2016 : redical marketing
McLeay, Fraser
(
ed.
);
Coates, Nigel
(
ed.
); …
-
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011746348
Saved in:
2
Special issue: Academy of Marketing Conference 2016 : radical financial services marketing
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011747424
Saved in:
3
What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten
(
ed.
);
Hofacker, Charles F.
(
ed.
)
-
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
;
…
-
2016
Persistent link: https://www.econbiz.de/10011528126
Saved in:
4
Marketing dynamism and sustainability : things change, things stay the same ... ; proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference ; New Orleans, LA, US...
Robinson, Leroy
(
ed.
)
-
2015
-
Reprint from original edition
Persistent link: https://www.econbiz.de/10011398331
Saved in:
5
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
6
Marketing in a global, digital and connected world : 2015 AMA Winter Educators' Conference, San Antonio, Texas, February 13 - 15 2015 ; AMA educators' proceedings volume 26
Brown, Tom
(
contributor
);
Swaminathan, Vanitha
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10013548503
Saved in:
7
Reinventing management strategies : the design for future ; issues in marketing and finance
Makkar, Urvashi
(
contributor
); …
-
2014
Persistent link: https://www.econbiz.de/10010430762
Saved in:
8
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
9
Special issue: Academy of Marketing Annual Conference 2013 : Marketing relevance
Doherty, Anne Marie
(
contributor
)
-
Academy of Marketing
-
2014
Persistent link: https://www.econbiz.de/10010410835
Saved in:
10
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
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