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~subject:"Markenartikel"
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of retailing and consumer services
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Explaining customers' switching patterns to brand delisting
Wiebach, Nicole
;
Hildebrandt, Lutz
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10009507915
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How to improve brand tracking research : a frozen pizza case study
Chrzan, Keith
;
Malcom, Douglas
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
6
,
pp. 723-733
Persistent link: https://www.econbiz.de/10003909382
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