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language:"eng"
~subject:"Markenführung"
~subject:"Organisatorischer Wandel"
~type_genre:"Case study"
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Markenführung
Organisatorischer Wandel
Fernsehsender
5
Television industry
5
Großbritannien
2
United Kingdom
2
1993
1
2001-2007
1
Asia
1
Asien
1
Brand management
1
Cable television
1
Channel 4 International Ltd. <London>
1
Competition
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Deutschland
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Disruptive Innovation
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Disruptive innovation
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Distribution channel
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Erfolgsfaktor
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Facility management
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Gebäudemanagement
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Germany
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Innovationswettbewerb
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Internal communication
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International market entry
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Internationaler Markteintritt
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Interne Kommunikation
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Japan
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Kabelfernsehen
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Market failure
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Marktversagen
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Michigan
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Negotiations
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Organizational change
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Soni-KK
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Spain
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Spanien
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Bull, Melanie
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Förster, Kati
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Kortens, Julie
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Journal of media business studies
1
Managing organizational ecologies : space, management and organization
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ECONIS (ZBW)
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1
Strategies for communication
Bull, Melanie
;
Kortens, Julie
- In:
Managing organizational ecologies : space, management …
,
(pp. 178-188)
.
2012
Persistent link: https://www.econbiz.de/10009567718
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2
Key success factors of TV brand management : an international case study analysis
Förster, Kati
- In:
Journal of media business studies
8
(
2011
)
4
,
pp. 1-22
Persistent link: https://www.econbiz.de/10009579021
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