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~subject:"Marketing theory"
~subject:"United States"
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Marketing theory
United States
Marktforschung
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7
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4
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Kotler, Philip
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4
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1
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International journal of market research : JMRS ; the journal of the Market Research Society
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Review of marketing research
9
Journal of the Academy of Marketing Science
8
SAGE library in marketing
8
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Journal of marketing management : MM
7
SpringerLink / Bücher
7
The development of marketing theory and its philosophical underpinnings
7
Journal of business research : JBR
6
Journal of historical research in marketing
6
Journal of marketing research : JMR
6
Critical marketing : defining the field
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Quantitative marketing techniques and analyses
5
European journal of marketing : EJM
4
Fundamentals of marketing research ; Vol. 6
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of marketing
4
Marketing theory
4
Qualitative market research : an international journal
4
Report / Marketing Science Institute
4
Springer eBook Collection / Business and Management
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
The nature and scope of marketing research
4
Australasian marketing journal
3
Fundamentals of marketing research ; Vol. 1
3
Harvard business review : HBR
3
International series in quantitative marketing
3
Journal of advertising research
3
Journal of financial services marketing : JFSM
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of marketing theory and practice
3
Legends in marketing
3
Qualitative marketing research : approaches, techniques and analysis
3
Report / Marketing Science Institute / Marketing Science Institute
3
Review of Marketing Research Ser.
3
The SAGE handbook of marketing theory
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The impact of theory on representations of the consumer and the marketing organisation
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ECONIS (ZBW)
634
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31
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31
The strategic implications of scale in choice-based conjoint analysis
Hauser, John R.
;
Eggers, Felix
;
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1059-1081
Persistent link: https://www.econbiz.de/10012147200
Saved in:
32
A chronology of health care marketing research
Iacobucci, Dawn
-
2019
Persistent link: https://www.econbiz.de/10012171435
Saved in:
33
Rethinking the market research curriculum
Nunan, Daniel
;
Di Domenico, MariaLaura
- In:
International journal of market research
61
(
2019
)
1
,
pp. 22-32
Persistent link: https://www.econbiz.de/10012171922
Saved in:
34
Making the case for context : creating value from market research history
Nunan, Daniel
;
Yallop, Anca C.
- In:
International journal of market research
61
(
2019
)
6
,
pp. 585-587
Persistent link: https://www.econbiz.de/10012172566
Saved in:
35
A scale for testing of knowledge on the effective marketing research processes : multiple-group confirmatory (MGCFA) and multiple indicators-multiple causes (MIMIC) approach
Tarka, Piotr
- In:
Journal of marketing analytics : JMA
7
(
2019
)
2
,
pp. 94-121
Persistent link: https://www.econbiz.de/10012113470
Saved in:
36
Marketing research
Kumar, V.
;
Leone, Robert P.
;
Aaker, David A.
;
Day, George S.
-
2019
-
Thirteenth edition
Persistent link: https://www.econbiz.de/10011878503
Saved in:
37
Special issue: selected surveys on cutting-edge problems in production research
Dolgui, Alexandre
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012194186
Saved in:
38
Engineered to sell : European emigrés and the making of consumer capitalism
Logemann, Jan
-
2019
Persistent link: https://www.econbiz.de/10014342855
Saved in:
39
Ethnic marketing practice and research at the intersection of market and social development : a macro study of the past and present, with a look to the future
Peñaloza, Lisa
- In:
Journal of business research : JBR
82
(
2018
),
pp. 273-280
Persistent link: https://www.econbiz.de/10011771895
Saved in:
40
The philosophy of science foundations of marketing research : for scientific realism and the inductive realist models of theory status and generation
Hunt, Shelby D.
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10011879713
Saved in:
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