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language:"eng"
~subject:"Public relations"
~type_genre:"Case study"
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Cases in public relations management : the rise of social media and activism
Swann, Patricia
-
2020
-
Third edition
Persistent link: https://www.econbiz.de/10014013875
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2
When corporate partnerships are not awesome : leveraging corporate missteps and activist sentiment in social media
Perera, B. Yasanthi
;
Cruz, Ryan E.
;
Albinsson, Pia A.
; …
- In:
The dark side of social media : a consumer psychology …
,
(pp. 125-146)
.
2018
Persistent link: https://www.econbiz.de/10011740528
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3
The business of advocacy : a case study of Greenpeace
Pillay, Kiru
;
Maharaj, Manoj
- In:
Analyzing the strategic role of social networking in …
,
(pp. 59-75)
.
2017
Persistent link: https://www.econbiz.de/10011530616
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4
CSR online and in real terms : a critical analysis of controversial sectors in Hungary
Pataki, György
;
Szántó, Richárd
;
Matolay, Réka
- In:
Corporate social responsibility in the digital age
,
(pp. 241-264)
.
2015
Persistent link: https://www.econbiz.de/10010513423
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5
CSR and new battle lines in online PR war : a case study of the energy sector and its discontents
McQueen, David
- In:
Corporate social responsibility in the digital age
,
(pp. 99-125)
.
2015
Persistent link: https://www.econbiz.de/10010513432
Saved in:
6
When the Twitterverse turns on you
Seijts, Jana
- In:
Harvard business review : HBR
92
(
2014
)
3
,
pp. 117-121
Persistent link: https://www.econbiz.de/10010339529
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7
The responsibilities of social networking companies : applying political CSR theory to Google, Facebook and Twitter
Bauer, Theresa
- In:
Communicating corporate social responsibility : …
,
(pp. 259-282)
.
2014
Persistent link: https://www.econbiz.de/10010346523
Saved in:
8
Communicating, connecting and development social capital for organisations and their communities : benefits for socially responsive organisations
Chia, Joy
- In:
Communicating corporate social responsibility : …
,
(pp. 41-58)
.
2014
Persistent link: https://www.econbiz.de/10010346546
Saved in:
9
Cultural perspective on social entrepreneurship : a case study of Facebook usage by a community-based cancer treatment center in rural Thailand
Chaidaroon, Suwichit
;
Mak, Angela Ka Ying
- In:
Social entrepreneurship as a catalyst for social change
,
(pp. 85-114)
.
2013
Persistent link: https://www.econbiz.de/10010209013
Saved in:
10
Social-Media-Management : Chancen der Neuen Medien nutzen - Risiken für Unternehmen vermeiden ; mit sofort einsetzbaren Beispielen für Social Media Guidelines
Köhler, Thomas R.
-
2011
Persistent link: https://www.econbiz.de/10009308411
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