//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~subject:"United States"
~subject:"Welt"
~type_genre:"Sammelwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
United States
Welt
Marketing
634
Marketingmanagement
108
Marketing management
101
Consumer behaviour
90
Konsumentenverhalten
90
World
83
USA
67
Marketingtheorie
66
Marketing theory
64
Theorie
62
Theory
62
Management
49
Marktforschung
47
Market research
46
Deutschland
35
Germany
34
Brand management
33
Markenführung
33
Verbraucherverhalten
32
Beziehungsmarketing
31
Relationship marketing
31
Innovation
30
India
28
Indien
28
Strategisches Management
27
Werbung
27
Advertising
21
Internationales Marketing
21
Entrepreneurship
20
Strategic management
20
International marketing
19
Tourismus
19
Entrepreneurship approach
18
Corporate Social Responsibility
17
Corporate social responsibility
17
Electronic Commerce
17
Innovationsmanagement
17
Tourismusmarketing
17
more ...
less ...
Online availability
All
Undetermined
9
Free
4
Type of publication
All
Book / Working Paper
137
Article
5
Journal
1
Type of publication (narrower categories)
All
Sammelwerk
Article in journal
533
Aufsatz in Zeitschrift
533
Collection of articles of several authors
143
Aufsatz im Buch
136
Book section
136
Graue Literatur
79
Non-commercial literature
79
Aufsatzsammlung
64
Lehrbuch
62
Textbook
59
Konferenzschrift
57
Working Paper
44
Arbeitspapier
43
Conference proceedings
37
Case study
30
Fallstudie
30
Glossar enthalten
20
Glossary included
20
Reprint
19
Hochschulschrift
16
Thesis
14
Fallstudiensammlung
13
Handbook
13
Handbuch
13
Bibliographie
11
Amtsdruckschrift
8
Conference paper
8
Government document
8
Konferenzbeitrag
8
Bibliografie enthalten
7
Bibliography included
7
Bibliografie
5
Collection of articles written by one author
5
Sammlung
5
Guidebook
4
Nachschlagewerk
4
No longer published / No longer aquired
4
Ratgeber
4
Reference book
4
more ...
less ...
Language
All
English
German
25
Russian
3
Polish
2
French
1
Italian
1
Romanian
1
more ...
less ...
Author
All
Barrio-García, Salvador del
2
Gómez-Suárez, Mónica
2
Harker, Michael
2
Harris, Leslie H.
2
Keller, Peter
2
Porath, Amiram
2
Porcu, Lucia
2
Robson, Julie
2
Rossi, Patricia
2
Smith, Brent
2
Vrontis, Demetris
2
Aho, Seppo
1
Albrychiewicz-Słocińska, Anna
1
Alcantara-Pilar, Juan Miguel
1
Alcántara-Pilar, Juan Miguel
1
Alves, Helena
1
Andersen, Poul Houman
1
Arnold, Todd J.
1
Ashraf, Samreen
1
Assimakopoulos, Costas
1
Babin, Barry J.
1
Baker, Michael John
1
Barrows, Arthur
1
Bech-Larsen, Tino
1
Belz, Frank
1
Bendeković, Jadranka
1
Benton, Raymond
1
Berghaus, Benjamin
1
Bernhart, Wolfgang
1
Bloch, Thomas M.
1
Brady, Michael K.
1
Braun, Gerhard O.
1
Brem, Alexander
1
Brennan, Linda
1
Brennan, Ross
1
Brenner, Walter
1
Bryson, John R.
1
Buckingham, David
1
Buell, Victor P.
1
Buzzell, Robert Dow
1
more ...
less ...
Institution
All
American Marketing Association
8
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
World Marketing Congress <19., 2016, Paris>
2
Academy for Health Services Marketing <Chicago, Ill.>
1
Academy of Marketing Science
1
Athens Institute for Education and Research
1
Center for International Research in Consumers Location and Their Environments
1
Conference on Marketing and Research under a New World Order <1992, Tokio>
1
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
1
Deutscher Sportökonomie-Kongress <4, 2004, Köln>
1
Eastern European ESD Conference <3., 2014, Wien>
1
European Marketing Academy
1
European Society for Opinion and Marketing Research
1
Fachtagung Business Geographics <2000, Salzburg>
1
Harvard Graduate School of Business Administration
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Conference on Business and Economy <2011, Konstanza>
1
International Conference on Management "Leadership, innovativeness and entrepreneurship in a sustainable economy" <8th, 2018, Częstochowa>
1
International Conference on Savings Banks Marketing and Publicity <13, 1983, Helsinki>
1
International Geographical Union / Commission on Urban Development and Urban Life
1
International Savings Banks Institute
1
International Scientific Conference Economy and Globalisation <2, 2005, Tîrgu Jiu>
1
International Scientific Conference on Economic and Social Development <6., 2014, Wien>
1
Internationale Vereinigung Wissenschaftlicher Tourismusexperten
1
J. L. Kellogg Graduate School of Management
1
Michigan State University
1
National and Pacific Coast Bargaining Cooperative Conference <42, 1997, Portland, Or.>
1
OECD
1
Organisation for Economic Co-operation and Development / Environmental Directorate
1
Scientific Conference on Innovation, Leadership & Entrepreneurship - Challenges of Modern Economy <2015, Dubrovnik>
1
Springer International Publishing
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Symposium for Health Care Marketing <9, 1989, Washington, DC>
1
Universitatea Constantin Brâncuşi <Tîrgu Jiu> / Facultatea de Ştiinţe Economice
1
Universitatea Spiru Haret / Facultatea de Management Financiar Contabil
1
Varazdin Development and Entrepreneurship Agency
1
Warwick Business School
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
more ...
less ...
Published in...
All
Journal of marketing management : MM
6
Marketing intelligence & planning
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Premier reference source
4
Journal of financial services marketing : JFSM
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Proceedings series / American Marketing Association
3
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
2
Australasian marketing journal
2
Developments in marketing science
2
International journal of technology marketing : IJTMkt
2
International tourism research and concepts
2
Journal of marketing communications
2
Psychology & marketing
2
AHRC / ESRC religion and society series
1
AMS review : official publication of the Academy of Marketing Science
1
Abhandlungen Anthropogeographie
1
Advances in airline economics
1
Advances in marketing, customer relationship management, and e-services book series (AMCRMES)
1
An Aspen publication
1
Applying quality of life research / Best practices
1
Business history review
1
Cases on ...
1
Critical concepts in economics
1
ESOMAR publication series
1
Economics and management of tourism
1
Edition Sportökonomie, Sportmanagement
1
Electronic markets : the international journal on networked business
1
EuroMed journal of business
1
European journal of marketing : EJM
1
Europäische Kulturen in der Wirtschaftskommunikation
1
Global business review
1
Ideas with impact
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems and e-business management : ISeB
1
International journal of wine business research : IJWBR
1
Journal / The Capco Institute : journal of financial transformation
1
Journal for global business advancement : JGBA
1
Journal of academic research in economics
1
Journal of business research : JBR
1
more ...
less ...
Source
All
ECONIS (ZBW)
143
Showing
1
-
10
of
143
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"Leadership, innovativeness and entrepreneurship in a sustainable economy" : ICoM 2018, 8th International Conference on Management : book of proceedings
Bylok, Felicjan
(
ed.
);
Albrychiewicz-Słocińska, Anna
(
ed.
)
-
International Conference on Management "Leadership, …
-
2018
Persistent link: https://www.econbiz.de/10012155142
Saved in:
2
Three essays on new challenges and opportunities for marketing in an evolving technological environment
Heß, Nicole Jasmin
-
2018
Persistent link: https://www.econbiz.de/10011879492
Saved in:
3
Digitalisierung und Kommunikation : Konsequenzen der digitalen Transformation für die Wirtschaftskommunikation
Stumpf, Marcus
(
ed.
)
-
Interdisziplinäre Tagung des Forschungsnetzwerkes …
-
2019
Persistent link: https://www.econbiz.de/10012025135
Saved in:
4
Management and marketing of wine tourism business : theory, practice, and cases
Sigala, Marianna
(
ed.
);
Robinson, Richard N. S.
(
ed.
)
-
2019
-
1st edition 2018
Persistent link: https://www.econbiz.de/10011918703
Saved in:
5
Economic and social development : 6th International Scientific Conference on Economic and Social Development and 3rd Eastern European ESD Conference: business continuity : book of...
Bendeković, Jadranka
(
contributor
); …
-
2014
Persistent link: https://www.econbiz.de/10010434240
Saved in:
6
Religions as brands : new perspectives on the marketization of religion and spirituality
Usunier, Jean-Claude
(
ed.
);
Stolz, Jörg
(
ed.
)
-
2018
-
First issued in paperback
Persistent link: https://www.econbiz.de/10011817317
Saved in:
7
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
8
Integrating paradigms in a world where marketing is everywhere : AMA educators proceedings volume 29 : New Orleans, Louisiana, USA 23-25 February 2018
Goldenberg, Jacob
(
ed.
);
Laran, Juliano
(
ed.
); …
-
Winter Marketing Academic Conference <2018, New …
;
…
-
2018
Persistent link: https://www.econbiz.de/10011900987
Saved in:
9
Special issue on marketing education
Brennan, Linda
(
ed.
);
Lu, Vinh Nhat
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011903269
Saved in:
10
Special issue: violence, markets and marketing
Varman, Rohit
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011962122
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->