Thayyib, P. V.; Anwar, Imran; M. M., Sulphey; Yasin, Naveed - In: Cogent business & management 11 (2024) 1, pp. 1-22
Building upon the stimulus-organism-response (S-O-R) and the hedonic motivation theories, this study aims to assess the effects of consumer awareness variables viz. unhealthy product knowledge (PK), brand expertise (BE), perceived price and tax policy interventions (PTP), and personality traits...