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~type_genre:"Aufsatz im Buch"
~type_genre:"Book review"
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Market segmentation
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Segmentation in social marketing : process, methods and application
11
Handbook of research on ethnic and intra-cultural marketing
5
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International marketing ; Vol. 2
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The Oxford handbook of business and the natural environment
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Analyzing the cultural diversity of consumers in the global marketplace
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Annals of operations research ; volume 254, numbers 1/2 (July 2017)
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Artificial intelligence of things in smart environments : applications in transportation and logistics
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Business Process Management Workshops : BPM 2009 international workshops, Ulm, Germany, September 7, 2009 ; revised papers
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China's reality and global vision : management research and development in China
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Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
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Conjoint measurement : methods and applications
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Contemporary issues and prospects in business development in Africa : celebrating the 20th anniversary of the Journal of African Business
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Credit reporting systems and the international economy
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Customer retention in the automotive industry : quality, satisfaction and loyalty
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Development, management and governance of relationships : 1996 International Conference on Relationship Marketing ; [March 29 - 31, 1996, Berlin]
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ECONIS (ZBW)
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1
Defining customer segments : four steps for successful market segmentation
Grayson, Kent
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 131-150)
.
2023
Persistent link: https://www.econbiz.de/10014283163
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2
Quantitative analysis of the Romanian private security market : a machine learning approach
Băroiu, Alexandru-Costin
- In:
Digital Economy and the Green Revolution : 16th …
,
(pp. 1-15)
.
2023
Persistent link: https://www.econbiz.de/10013533214
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3
Semantic segmentation with transfer learning for self-driving cars
Hirchoua, Badr
;
El Motaki, Saloua
- In:
Artificial intelligence of things in smart environments …
,
(pp. 63-82)
.
2022
Persistent link: https://www.econbiz.de/10013163591
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4
International macroeconomics with imperfect financial markets
Maggiori, Matteo
- In:
Handbook of international economics: international …
,
(pp. 199-236)
.
2022
Persistent link: https://www.econbiz.de/10014310690
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5
Ethical issues in target marketing : inclusion, exclusion, and consumer vulnerability
Rittenburg, Terri L.
;
Lunde, Matthew B.
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 14-28)
.
2022
Persistent link: https://www.econbiz.de/10013498998
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6
Generation Z and before : 21st century online consumers
Pannofino, Florinda Giorgia
;
Stewart, Kristin
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 77-85)
.
2022
Persistent link: https://www.econbiz.de/10013499035
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7
Segmenting the Hispanic market : practical implications for researchers and practitioners
Becerra, Enrique P.
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 146-159)
.
2022
Persistent link: https://www.econbiz.de/10013502446
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8
Religious diversity and target marketing
Sledge, Sally
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 182-197)
.
2022
Persistent link: https://www.econbiz.de/10013502458
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9
Reaching halal and Islamic market segments : tapping marketing opportunities beyond the borders
Islam, Mohammad Mominul
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 198-210)
.
2022
Persistent link: https://www.econbiz.de/10013502473
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10
Segmenting the retail customers : a multi-model approach of clustering in machine learning
Anifa, Mansurali
;
Jeyanthi, P. Mary
;
Hack-Polay, Dieu
; …
- In:
Handbook of research on consumer behavior change and …
,
(pp. 25-50)
.
2022
Persistent link: https://www.econbiz.de/10013334787
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