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language:"fra"
~language:"eng"
~subject:"Brand image"
~type_genre:"Book section"
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Brand image
Designation of origin
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Country of origin effect : looking back and moving forward
4
Co-creation and well-being in tourism
2
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
2
The Routledge companion to business in Africa
2
Trademarks, brands, and competitiveness
2
Advanced issues in the economics of emerging markets
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Behavioral finance
1
Brand management in emerging markets : theories and practice
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Branded lives : the production and consumption of meaning at work
1
Business, finance and economics of China
1
Does marketing need reform? : fresh perspectives on the future
1
Entrepreneurship in international marketing
1
Evolution of destination planning and strategy : the rise of tourism in Croatia
1
Facilities management and corporate real estate management as value drivers : how to manage and measure adding value
1
Fashion branding and communication : core strategies of European luxury brands
1
Going global: implementing international business operations
1
International marketing ; Vol. 2
1
International marketing and trade of quality food products
1
International marketing in rapidly changing environments
1
New frontiers in hospitality and tourism management in Africa
1
PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY
1
Qualitative consumer research
1
Remodelling Businesses for Sustainable Development : 2nd International Conference on Modern Trends in Business, Hospitality, and Tourism, Cluj-Napoca, Romania, 2022
1
Research handbook of marketing in emerging economies
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
Savings banks : a dynamic strategy based on a strong identity ; 8th European Symposium on Savings Banks History, 13-14 May, 2004
1
The Oxford handbook of identities in organizations
1
The globalisation of Chinese business : implications for multinational investors
1
The wine value chain in China : consumers, marketing and the wider world
1
University-Business Cooperation Tallinn 2011 : [University-Business Forum held on 22nd of February 2011 in Tallinn]
1
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1
The relationship between tourism destination image and loyalty : a multidimensional approach
Moisescu, Ovidiu Ioan
- In:
Remodelling Businesses for Sustainable Development : …
,
(pp. 189-201)
.
2023
Persistent link: https://www.econbiz.de/10013536313
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2
Effects of country-of-assembly image on purchase intention : the case of Algerian Renault Symbol car
Fatima, Marsel
;
Nadjat, Hamdani
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 103-109)
.
2023
Persistent link: https://www.econbiz.de/10013541898
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3
Impact of country of origin image on purchase intention : a case of fashion apparels in Kolkata
Chattaraj, Dibyendu
;
Mukherjee, Sujit
- In:
PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY
,
(pp. 19-28)
.
2023
Persistent link: https://www.econbiz.de/10014520569
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4
From Chambord's brand equity to the construction of a touristic destination's image : a reductive marketing approach
Agbokanzo, Koffi Selom
;
Tanchoux, Philippe
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 223-245)
.
2022
Persistent link: https://www.econbiz.de/10013338080
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5
Nation branding : the nation brand as a destination marketing axiom for African tourism
Matiza, Tafadzwa
- In:
New frontiers in hospitality and tourism management in …
,
(pp. 107-123)
.
2021
Persistent link: https://www.econbiz.de/10012612836
Saved in:
6
Examining the effect of destination awareness, destination image, tourist motivation and word of mouth on tourists' intention to revisit
Junaedi, Sheellyana
;
Harjanto, Jason
- In:
Advanced issues in the economics of emerging markets
,
(pp. 27-38)
.
2020
Persistent link: https://www.econbiz.de/10012630850
Saved in:
7
Identity, Image and Brand
Kärreman, Dan
;
Frandsen, Sanne
- In:
The Oxford handbook of identities in organizations
.
2020
Persistent link: https://www.econbiz.de/10012884621
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8
Conceptualizing and measuring the intention to invest in Borsa Istanbul : empirical evidence from the perspective of foreign investors
Ulusan Polat, Meltem
;
Kelemci, Gülpınar
;
Güsan …
- In:
Behavioral finance
,
(pp. 283-321)
.
2019
Persistent link: https://www.econbiz.de/10012125290
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9
How much more (or less) is a brand worth when made in a low labor-cost country? : it depends upon who and where you ask
Ho, Foo Nin
;
Brodowsky, Glen H.
;
Lee, Seonsu
- In:
Country of origin effect : looking back and moving forward
,
(pp. 3-19)
.
2019
Persistent link: https://www.econbiz.de/10012008485
Saved in:
10
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
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