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language:"fra"
~subject:"Internationales Marketing"
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Internationales Marketing
Markenartikel
37
Brand
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Frankreich
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Consumer behaviour
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Theory
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Brand management
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Markenführung
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Product labelling
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Luxury goods
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Luxusgüter
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Food
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Handelsmarke
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International marketing
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Lebensmittel
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Lieferantenmanagement
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Marketing management
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Marketingmanagement
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Preismanagement
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Pricing strategy
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Store brand
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Supplier relationship management
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Welt
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World
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Brand image
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Linguistics
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Markenimage
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Market entry
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Marketing
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Nicolas, François
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Schuiling, Isabelle
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Sempels, Christophe
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Economies et sociétés ; 34,10/11
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L' intangibilité d' une offre globale de services : conceptualisation, opérationalisation, variables d' influence et impact sur le niveau de risque perçu
Sempels, Christophe
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2005
Persistent link: https://www.econbiz.de/10003775253
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La force des marques locales et ses déterminants spécifiques par rapport aux marques internationales : application dans le marché alimentaire
Schuiling, Isabelle
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2002
Persistent link: https://www.econbiz.de/10001733368
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3
Ajustements stratégiques aux marchés locaux dans les industries alimentaires de consommation
Nicolas, François
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2000
Persistent link: https://www.econbiz.de/10001571066
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