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language:"hun"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~language:"eng"
~subject:"USA"
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Consumer behaviour
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Sportmarketing
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Sports marketing
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sport marketing
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sports marketing
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consumer behaviour
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Wann, Daniel L.
3
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Havard, Cody T.
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James, Jeffrey D.
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McEvoy, Chad D.
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International journal of sport management and marketing : IJSMM
Working paper / National Bureau of Economic Research, Inc.
246
Journal of consumer research : JCR ; an interdisciplinary bimonthly
146
Journal of retailing and consumer services
71
Journal of business research : JBR
66
Psychology & marketing
62
International journal of hospitality management
52
Journal of fashion marketing and management
52
NBER working paper series
48
American journal of agricultural economics
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
The journal of consumer marketing
38
International journal of consumer studies
37
The American economic review
37
Journal of international consumer marketing
33
Journal of marketing theory and practice
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
International journal of retail & distribution management
30
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
American economic journal : a journal of the American Economic Association
28
Journal of consumer behaviour : an international research review
28
Discussion paper / Centre for Economic Policy Research
24
Journal of sport management : the official journal of the North American Society of Sport Management
24
Journal of advertising research
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of the Academy of Marketing Science
23
Applied economics
22
Journal of food products marketing
22
Journal of advertising : official publication of the American Academy of Advertising
20
Journal of marketing
20
The review of economics and statistics
20
Journal of business ethics : JOBE
19
Journal of travel and tourism marketing
19
Services marketing quarterly
18
Finance and economics discussion series
17
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
17
Journal of hospitality marketing & management
17
The journal of product & brand management
17
The journal of services marketing
17
Young consumers : insight and ideas for responsible marketers
17
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1
Consumption determinants in the National Hockey League : the influence of violence in the USA and Canada
Traugutt, Alexander
;
Greenhalgh, Gregory P.
;
Goebert, Chad
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10014310905
Saved in:
2
Tean USA and the 2010 FIFA World Cup : an examination of TV fans viewing intention
Bravo, Gonzalo A.
;
Won, Doyeon
;
Lee, Cindy
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 169-187
Persistent link: https://www.econbiz.de/10010399888
Saved in:
3
Perceptions of highly identified fans regarding rival teams in US intercollegiate football and men's basketball
Havard, Cody T.
;
Reams, Lamar
;
Gray, Dianna P.
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 116-132
Persistent link: https://www.econbiz.de/10010399901
Saved in:
4
Estimating attendance for the Ultimate Fighting Championship : a demand theory approach
Tainsky, Scott
;
Salaga, Steven
;
Santos, Carla Almeida
- In:
International journal of sport management and marketing …
11
(
2012
)
3/4
,
pp. 206-224
Persistent link: https://www.econbiz.de/10009574578
Saved in:
5
The relationship between sport team identification and the need to belong
Theodorakis, Nicholas D.
;
Wann, Daniel L.
;
Nassis, Pantelis
- In:
International journal of sport management and marketing …
12
(
2012
)
1/2
,
pp. 25-38
Persistent link: https://www.econbiz.de/10009707209
Saved in:
6
Prioritised risk relievers in purchasing licensed sport merchandise online : influence of product price as purchase involvement
Won, Doyeon
;
Lee, Cindy
- In:
International journal of sport management and marketing …
9
(
2011
)
3/4
,
pp. 220-237
Persistent link: https://www.econbiz.de/10009312121
Saved in:
7
Social effectiveness and sport personnel : the impact of athlete political skill and influence tactics on sport organisation CSR reputation and consumer advocacy intentions
Magnusen, Marshall J.
;
Hong, Sungil
;
Mondello, Michael
- In:
International journal of sport management and marketing …
10
(
2011
)
1/2
,
pp. 61-82
Persistent link: https://www.econbiz.de/10009407935
Saved in:
8
Impact of congruence in cause marketing campaigns for professional sport organisations
Roy, Donald P.
- In:
International journal of sport management and marketing …
10
(
2011
)
1/2
,
pp. 21-34
Persistent link: https://www.econbiz.de/10009407938
Saved in:
9
Beyond touchdowns, homeruns , and three-pointers : an exaination of fantasy sport participation motivation
Ruihley, Brody J.
;
Hardin, Robin L.
- In:
International journal of sport management and marketing …
10
(
2011
)
3/4
,
pp. 232-256
Persistent link: https://www.econbiz.de/10009514080
Saved in:
10
Winston/NEXTEL Cup : the triumph of the spectacle
McTeer, William G.
;
White, Philip G.
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 93-105
Persistent link: https://www.econbiz.de/10008650622
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