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language:"hun"
~language:"eng"
~person:"Rajagopal"
~subject:"Demand"
~subject:"Markenartikel"
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Demand
Markenartikel
Consumer behaviour
50
Konsumentenverhalten
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Mexico
22
Mexiko
22
Einzelhandel
12
Retail trade
12
Brand management
9
Markenführung
9
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consumer behaviour
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Erneuerbare Energie
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Online-Handel
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consumer behavior
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consumer knowledge
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purchase intention
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Rajagopal
Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Fetscherin, Marc
15
Fournier, Susan
15
Diamantopoulos, Adamantios
14
Dubé, Jean-Pierre
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Bronnenberg, Bart J.
12
Guzman, Francisco
12
Japutra, Arnold
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Keller, Kevin Lane
12
Veloutsou, Cleopatra
12
Hildebrandt, Lutz
11
Ekinci, Yuksel
10
Gunasti, Kunter
10
Khamitov, Mansur
10
Sattler, Henrik
10
Sharp, Byron
10
Anand, Rahul
9
Bagozzi, Richard P.
9
Conlon, Christopher T.
9
De Chernatony, Leslie
9
Han, Heesup
9
Hruschka, Harald
9
Khan, Imran
9
Kumar, Vikas
9
MacInnis, Deborah J.
9
Melewar, T. C.
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Park, C. Whan
9
Sreejesh, S.
9
Thomson, Matthew
9
Trinh, Giang
9
Usman, Osly
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8
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International journal of business innovation and research
2
International journal of business competition and growth : IJBCG
1
International journal of business excellence
1
Journal of customer behaviour
1
Journal of transnational management : the official journal of the International Management Development Association
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
New econometric modelling research
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ECONIS (ZBW)
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1
Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
2
Effects of critical brand elements on wine purchasing behaviour in the Mexican market
Fernández Reyes, Lucía
;
Rajagopal
- In:
International journal of business competition and …
3
(
2014
)
3
,
pp. 189-212
Persistent link: https://www.econbiz.de/10010393792
Saved in:
3
Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal
- In:
Latin American business review : journal of the …
14
(
2014
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
Saved in:
4
Cognitive associations between advertising and brand response among consumers in Mexico
Rajagopal
- In:
International journal of business innovation and research
6
(
2012
)
6
,
pp. 676-697
Persistent link: https://www.econbiz.de/10009675167
Saved in:
5
Conational drivers influencing brand preference among consumers
Rajagopal
- In:
Journal of transnational management : the official …
15
(
2010
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10003995844
Saved in:
6
Interdependence of personality traits and brand identity in measuring brand performance
Rajagopal
- In:
International journal of business innovation and research
4
(
2010
)
5
,
pp. 411-426
Persistent link: https://www.econbiz.de/10008798785
Saved in:
7
Consumer response and cyclicality in new products management
Rajagopal
- In:
Journal of customer behaviour
7
(
2008
)
2
,
pp. 165-180
Persistent link: https://www.econbiz.de/10003726297
Saved in:
8
Modeling asymmetric consumer behavior and demand equations for bridging gaps in retailing
Rajagopal
- In:
New econometric modelling research
,
(pp. 171-186)
.
2008
Persistent link: https://www.econbiz.de/10003694085
Saved in:
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