BOTOŞ, Andreea; STĂNCIOIU, Aurelia-Felicia; RADU, … - In: Theoretical and Applied Economics XVIII(2014) (2014) 9(598), pp. 43-50
In order to satisfy, maintain and fidelize the consumers, considering the multitude of users on the tourism market, it is necessary to implement a relational marketing paradigm, thus offering products that permanently meet the needs and dynamic wishes of tourists, and so, sustaining a certain...