Llopis Taverner, Juan; González Ramírez, M. R.; … - In: Investigaciones Europeas de Dirección y Economía de … 15 (2009) 3, pp. 119-133
This paper has as its main aim to analyse how corporate web pages can become an essential tool in order to detect trends by firms or sectors, and even a primary source for benchmarking. This technique has made it possible to identify the key issues in the strategic management of the Spanish in...