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language:"pol"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Search: subject_exact:"Nonprofit-Marketing"
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Fundraising
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Nonprofit marketing
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Nonprofit-Marketing
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Choi, Jungsil
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De Bruyn, Arnaud
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Fries, Anne
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Li, Yexin Jessica
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Müller, Sarah S.
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Park, Hyun Young
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of nonprofit & public sector marketing
38
International journal of nonprofit and voluntary sector marketing
37
International review on public and non-profit marketing
32
Journal of marketing for higher education
30
International journal of nonprofit & voluntary sector marketing
26
Nonprofit marketing : sectoral applications
16
Journal of philanthropy and marketing
15
The evolution of nonprofit marketing
14
Nonprofit management & leadership
12
The Routledge companion to nonprofit marketing
10
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
9
Nonprofit and voluntary sector quarterly
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Journal of business research : JBR
7
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
7
Journal of marketing
6
Journal of marketing communications
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Australasian marketing journal
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Discussion paper
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International journal of advertising : the quarterly review of marketing communications
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Leadership in nonprofit organizations ; Vol. 2
4
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
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Psychology & marketing
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Sage library in marketing
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The Jossey-Bass handbook of nonprofit leadership and management
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International journal of arts management
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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Journal of marketing research : JMR
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Journal of public policy & marketing
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Marketing theory
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National Bureau of Economic Research Conference Report
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Permanent study group: public and nonprofit marketing : proceedings ; 33. annual conference of the European Group for Public Administration, Bucharest, Romania, September 2011
3
Services marketing quarterly
3
The Routledge companion to contemporary brand management
3
The journal of brand management : an international journal
3
A National Bureau of Economic Research conference report
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Administrative Sciences : open access journal
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1
How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal
Choi, Jungsil
;
Park, Hyun Young
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 749-769
Persistent link: https://www.econbiz.de/10012939501
Saved in:
2
Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil
;
Li, Yexin Jessica
;
Rangan, Priyamvadha
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 644-660
Persistent link: https://www.econbiz.de/10012494708
Saved in:
3
Assimilation-contrast theory in action : operationalization and managerial impact in a fundraising context
De Bruyn, Arnaud
;
Prokopec, Sonja
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 367-381
Persistent link: https://www.econbiz.de/10011734865
Saved in:
4
How much to give? : the effect of donation size on tactical and strategic success in cause-related marketing
Müller, Sarah S.
;
Fries, Anne
;
Gedenk, Karen
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 178-191
Persistent link: https://www.econbiz.de/10010400705
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