Pombo-Romero, Julio; Varela, Luis; Ricoy, Carlos - In: The European Journal of Health Economics 14 (2013) 3, pp. 443-455
The existence of imitative behavior among consumers is a well-known phenomenon in the field of Economics. This behavior is especially common in markets determined by a high degree of innovation, asymmetric information and/or price-inelastic demand, features that exist in the pharmaceutical...