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language:"ron"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~language:"eng"
~subject:"Advertising"
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Asia Pacific journal of marketing and logistics
Journal of marketing communications
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of business research : JBR
6
International journal of advertising : the quarterly review of marketing communications
5
International journal of advertising : the review of marketing communications
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International journal of technology marketing : IJTMkt
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Journal of business ethics : JOBE
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Journal of current issues and research in advertising
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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The Sage handbook of advertising
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The journal of consumer marketing
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Working paper series / The City University Business School
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Working paper series / University of Zurich, Department of Economics
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Young consumers : insight and ideas for responsible marketers
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
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Analyzing the cultural diversity of consumers in the global marketplace
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Arab economic and business journal
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Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
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Business and Economic Research : BER
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CESifo Working Paper
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CESifo working papers
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Corporate communications : an international journal
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When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
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2
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
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