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language:"swe"
~language:"eng"
~person:"Bakir, Aysen"
~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Children
7
Fernsehwerbung
7
Kinder
7
Television advertising
7
Advertising effects
6
Werbewirkung
6
Target group
5
USA
5
United States
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Zielgruppe
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Gender
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Geschlecht
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Advertising
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Consumer behaviour
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India
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Indien
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Konsumentenverhalten
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Werbung
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Advertising industry
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Body weight
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Comparison
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Eating habit
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Ernährungsindustrie
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Ernährungsverhalten
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Factor analysis
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Faktorenanalyse
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Food
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Internet marketing
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Körpergewicht
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Lebensmittel
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Manipulation
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Marketing management
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Marketingmanagement
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Obesity
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Online-Marketing
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Psychology of advertising
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Bakir, Aysen
Larimo, Jorma
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Palan, Kay M.
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Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
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Agentic and communal : multinational analysis of gender portrayal in children's television commercials
Bakir, Aysen
;
Palan, Kay M.
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10009770278
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