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language:"swe"
~language:"eng"
~person:"Bakir, Aysen"
~subject:"United States"
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Search: subject_exact:"Television commercials"
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Children
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Fernsehwerbung
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Television advertising
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Advertising effects
6
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Bakir, Aysen
Coffey, Amy Jo
4
Grossman, Michael
4
Jeong, Yongick
3
Rashad, Inas
3
Wada, Roy
3
Bellman, Steven
2
Blackford, Benjamin J.
2
Carlson, Les
2
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2
Chou, Shin-yi
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2
Gentzkow, Matthew Aaron
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2
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Jin, Ginger Zhe
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Kent, Robert J.
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2
Lee, Wei-Na
2
Rhodes, Gary Don
2
Romaniuk, Jenni
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Shapiro, Bradley T.
2
Shapiro, Jesse M.
2
Singer, Robert
2
Sinkinson, Michael
2
Starc, Amanda
2
Stipp, Horst
2
Tekin, Erdal
2
Varan, Duane
2
Weinberger, Marc G.
2
Wilbur, Kenneth C.
2
Young, Graham
2
Yurukoglu, Ali
2
Zhao, Xinshu
2
Zinkhan, George M.
2
Aggarwal, Ritesh
1
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1
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Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
1
Journal of global marketing
1
Journal of international consumer marketing
1
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ECONIS (ZBW)
5
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1
Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
2
A cross-national analysis of advertisement content
Bakir, Aysen
- In:
Journal of international consumer marketing
24
(
2012
)
3
,
pp. 186-202
Persistent link: https://www.econbiz.de/10009566965
Saved in:
3
Fantasy in food advertising targeted at children
Rose, Gregory
;
Merchant, Altaf
;
Bakir, Aysen
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 75-90
Persistent link: https://www.econbiz.de/10009738526
Saved in:
4
How are children's attitudes toward ads and brands affected by gender-related content in advertising?
Bakir, Aysen
;
Palan, Kay M.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003962669
Saved in:
5
"Some assembly required" : comparing disclaimers in children's TV advertising in Turkey and the United States
Bakir, Aysen
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 93-103
Persistent link: https://www.econbiz.de/10003833784
Saved in:
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