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language:"und"
subject:"USA"
~language:"eng"
~person:"Diehl, Sandra"
~person:"Döhrn, Roland"
~subject:"EU countries"
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Diehl, Sandra
Döhrn, Roland
Breuss, Fritz
20
Sutter, Matthias
9
Ahn, T. K.
7
Balafoutas, Loukas
7
Batsaikhan, Mongoljin
7
Campos-Ortiz, Francisco
7
Putterman, Louis G.
7
Hochreiter, Eduard
6
Keuschnigg, Christian
6
Kohler, Wilhelm
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Url, Thomas
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5
Huber, Peter
5
Kahn, Lawrence M.
5
Kletzan-Slamanig, Daniela
5
Levy, Horacio
5
Lietz, Christine
5
Lindner, Peter
5
Mahlberg, Bernhard
5
Marin, Dalia
5
Schebeck, Fritz
5
Sinabell, Franz
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Sutherland, Holly
5
Blau, Francine D.
4
Dalton, John T.
4
Gruebler, Julia
4
Handler, Heinz
4
Pühringer, Stephan
4
Raaij, Gabriela de
4
Rabitsch, Katrin
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Raunig, Burkhard
4
Reiter, Oliver
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Stehrer, Robert
4
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3
Biffl, Gudrun
3
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Bridging the gap between advertising academia and practice
1
Forschungsgruppe Konsum und Verhalten
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International journal of advertising : the quarterly review of marketing communications
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Konjunkturpolitik : applied economics quarterly ; Zeitschrift für angewandte Wirtschaftsforschung
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Liberalization, integration and economic performance
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RWI-Papiere
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ECONIS (ZBW)
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The effects of different ad appeals in non-prescription drug advertising : a cross-cultural investigation
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Bridging the gap between advertising academia and practice
,
(pp. 266-280)
.
2017
Persistent link: https://www.econbiz.de/10011540397
Saved in:
2
Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries
Koinig, Isabell
-
2016
Persistent link: https://www.econbiz.de/10011429121
Saved in:
3
The cultural dimension of assertiveness in cross-cultural advertising : the perception and evaluation of assertive advertising appeals
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 369-399
Persistent link: https://www.econbiz.de/10008649368
Saved in:
4
EU-enlargement and transformation in Eastern Europe - consequences for foreign direct investment in Europe
Döhrn, Roland
-
1996
Persistent link: https://www.econbiz.de/10000931904
Saved in:
5
EU enlargement and transformation in Eastern Europe : consequences for foreign direct investment in Europe
Döhrn, Roland
- In:
Konjunkturpolitik : applied economics quarterly ; …
42
(
1996
)
2/3
,
pp. 113-132
Persistent link: https://www.econbiz.de/10001334886
Saved in:
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