Lin-Healy, Fern; Small, Deborah A. - In: Organizational Behavior and Human Decision Processes 117 (2012) 2, pp. 269-274
Are charitable donors always perceived as charitable? Three studies suggest that although having a personal connection to a cause motivates much charitable giving, donors who have been personally affected by the target cause are given less “credit” for their donations, i.e., are perceived as...