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person:"Abe, Makoto"
~person:"Loureiro, Sandra Maria Correia"
~person:"So, Kevin Kam Fung"
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Search: subject_exact:"Markenbeziehungen"
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Brand loyalty
9
Markentreue
9
Beziehungsmarketing
6
Brand image
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Brand management
6
Consumer behaviour
6
Konsumentenverhalten
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Markenführung
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brand loyalty
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Abe, Makoto
Loureiro, Sandra Maria Correia
So, Kevin Kam Fung
Dawes, John
11
Han, Heesup
8
Ozuem, Wilson
5
Silberhorn, Nadja
5
Sohail, M. Sadiq
5
Berndt, Ernst R.
4
Burmann, Christoph
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Ederer, Florian
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Ekinci, Yuksel
4
Fatma, Mobin
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Fetscherin, Marc
4
Hollebeek, Linda D.
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Huang, Chao-Chin
4
Huber, Frank
4
Khan, Imran
4
Kim, Jinkyung Jenny
4
King, Ceridwyn
4
Leckie, Civilai
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Rahman, Zillur
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Rather, Raouf Ahmad
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Rubio Benito, Natalia
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Thomson, Matthew
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Aitken, Murray L.
3
Al-Hawary, Sulieman Ibraheem Shelash
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Augusto, Mário Gomes
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Brexendorf, Tim Oliver
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Bruwer, Johan
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Chen, Yuxin
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Cui, Tony Haitao
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Fang, Shih Chieh
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Fang, Shyh-Rong
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Fernandes, Teresa
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Foxall, Gordon R.
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Guzman, Francisco
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Hildebrandt, Lutz
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Huang, Rui
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International journal of hospitality management
1
Journal of business research : JBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Managing globalization : new business models, strategies and innovation
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Marketing letters : a journal of research in marketing
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The journal of product & brand management
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ECONIS (ZBW)
9
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1
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
2
Understanding customer engagement and social media activities in tourism : a latent profile analysis and cross-validation
So, Kevin Kam Fung
;
Wei, Wei
;
Martin, Drew
- In:
Journal of business research : JBR
129
(
2021
),
pp. 474-483
Persistent link: https://www.econbiz.de/10012509683
Saved in:
3
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
4
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
5
The business of luxury brands : luxury car brand relationship
Giacosa, Elisa
;
Culasso, Francesca
;
Loureiro, Sandra …
- In:
Managing globalization : new business models, …
,
(pp. 25-49)
.
2016
Persistent link: https://www.econbiz.de/10011492284
Saved in:
6
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Wang, Ying
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
Saved in:
7
Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung
;
King, Ceridwyn
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
3
,
pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
Saved in:
8
The influence of customer brand identification on hotel brand evaluation and loyalty development
So, Kevin Kam Fung
;
King, Ceridwyn
;
Wang, Ying
- In:
International journal of hospitality management
34
(
2013
),
pp. 31-41
Persistent link: https://www.econbiz.de/10009766748
Saved in:
9
A brand choice model for TV advertising management using single-source data
Ban, Masataka
;
Terui, Nobuhiko
;
Abe, Makoto
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 373-389
Persistent link: https://www.econbiz.de/10010217763
Saved in:
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