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person:"Abe, Makoto"
~person:"Thomson, Matthew"
~subject:"Television advertising"
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Television advertising
Brand loyalty
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Beziehungsmarketing
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Abe, Makoto
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Marketing letters : a journal of research in marketing
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A brand choice model for TV advertising management using single-source data
Ban, Masataka
;
Terui, Nobuhiko
;
Abe, Makoto
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 373-389
Persistent link: https://www.econbiz.de/10010217763
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