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person:"Adams, Nick"
~person:"Stuart, Helen"
~subject:"Corporate brand strategy implementation"
~subject:"Novo Nordisk A/S"
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Corporate brand strategy implementation
Novo Nordisk A/S
Brand architecture
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Markenarchitektur
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3
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2
Corporate reputation
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Firmenimage
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Brand champion behaviour
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Brand evolution
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Denmark
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Dänemark
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The Oxford handbook of corporate reputation
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The journal of brand management : an international journal
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Brand champion behaviour : its role in corporate branding
Yakimova, Raisa
;
Mavondo, Felix
;
Freeman, Susan
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011771419
Saved in:
2
Managing corporate reputation through corporate branding
Schultz, Majken
;
Hatch, Mary Jo
;
Adams, Nick
- In:
The Oxford handbook of corporate reputation
,
(pp. 420-445)
.
2012
Persistent link: https://www.econbiz.de/10009573860
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