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person:"Ahearne, Michael"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
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The journal of personal selling & sales management : JPSSM
Industrial marketing management : the international journal for industrial and high-tech firms
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Challenges of CRM implementation in business-to-business markets : a contingency perspective
Ahearne, Michael
;
Rapp, Adam
;
Mariadoss, Babu John
; …
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
1
,
pp. 117-129
Persistent link: https://www.econbiz.de/10009505513
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