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person:"Ahmad, Rais"
~person:"Khandelwal, Utkal"
~person:"Kumar, Prashant"
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Search: subject_exact:"Ökologisches Marketing"
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Ahmad, Rais
Khandelwal, Utkal
Kumar, Prashant
Bang Nguyen Viet
7
Hinson, Robert
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Khare, Arpita
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Leonidou, Constantinos N.
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ECONIS (ZBW)
11
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1
Effects of in-store information quality and store credibility on consumer engagement in green retailing
Kumar, Prashant
;
Utkarsh
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253670
Saved in:
2
Explaining media effect of green advertising on audience attitude
Khandelwal, Utkal
;
Singh, Trilok Pratap
- In:
Society and business review
18
(
2023
)
3
,
pp. 523-546
Persistent link: https://www.econbiz.de/10014334109
Saved in:
3
Relationship between green marketing and behavioural intention : empirical evidence from Indian consumers
Singh, Trilok Pratap
;
Khandelwal, Utkal
- In:
International journal of green economics : IJGE
15
(
2021
)
3
,
pp. 274-299
Persistent link: https://www.econbiz.de/10012940052
Saved in:
4
Assessing the spending tendency of consumers on green products : an Indian perspective
Singh, Trilok Pratap
;
Khandelwal, Utkal
;
Yadav, …
- In:
International journal of green economics
13
(
2019
)
3/4
,
pp. 218-234
Persistent link: https://www.econbiz.de/10012256918
Saved in:
5
Importance of consumer-based green brand equity : empirical evidence
Khandelwal, Utkal
;
Kulshreshtha, Kushagra
;
Tripathi, Vikas
- In:
Paradigm : the journal of Institute of Management Technology
23
(
2019
)
1
,
pp. 83-97
Persistent link: https://www.econbiz.de/10012161129
Saved in:
6
Intents of green advertisements
Kumar, Prashant
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 70-79
Persistent link: https://www.econbiz.de/10011613306
Saved in:
7
State of green marketing research over 25 years (1990-2014) : literature survey and classification
Kumar, Prashant
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 137-158
Persistent link: https://www.econbiz.de/10011459213
Saved in:
8
Factors affecting consumers' green product purchase decisions
Kumar, Prashant
;
Ghodeswar, Bhimrao M.
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 330-347
Persistent link: https://www.econbiz.de/10011298763
Saved in:
9
Green marketing innovations in small Indian firms
Kumar, Prashant
- In:
World journal of entrepreneurship, management and …
11
(
2015
)
3
,
pp. 176-190
Persistent link: https://www.econbiz.de/10011407068
Saved in:
10
Greening retail : an Indian experience
Kumar, Prashant
- In:
International journal of retail & distribution management
42
(
2014
)
7
,
pp. 613-625
Persistent link: https://www.econbiz.de/10010387839
Saved in:
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