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person:"Ahn, Taesoo"
~person:"Chiou, Lesley"
~subject:"Sales promotion"
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Journal of sport management : the official journal of the North American Society of Sport Management
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Sport fans and their teams' redesigned logos : an examination of the moderating effect of team identification on attitude and purchase intention of team-logoed merchandise
Ahn, Taesoo
;
Suh, Young Ik
;
Lee, Jin Kyun
;
Pedersen, Paul M.
- In:
Journal of sport management : the official journal of …
27
(
2013
)
1
,
pp. 11-23
Persistent link: https://www.econbiz.de/10009719730
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