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person:"Aksoy, Pelin"
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Telecommunications services
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Telekommunikationsdienst
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Bundling strategy
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Großbritannien
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Aksoy, Pelin
Burnett, Tim
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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The impact of servuce bundling on consumer switching behaviour : evidence from UK communication markets
Burnett, Tim
-
2014
Persistent link: https://www.econbiz.de/10010343521
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The impact of service bundling on consumer switching behaviour : evidence from UK communication markets
Burnett, Tim
-
2014
Persistent link: https://www.econbiz.de/10010407344
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3
A cross-national investigation of the satisfaction and loyalty linkage for mobile telecommunications services across eight countries
Aksoy, Lerzan
;
Buoye, Alexander
;
Aksoy, Pelin
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
1
,
pp. 74-82
Persistent link: https://www.econbiz.de/10009718233
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