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person:"Aktan, Ercan"
~isPartOf:"Report / Marketing Science Institute / Marketing Science Institute"
~person:"Keller, Kevin Lane"
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Handbook of research on effective advertising strategies in the social media age
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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
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Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
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Aaker, David A.
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1997
Persistent link: https://www.econbiz.de/10010366609
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