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person:"Al-Debei, Mutaz M."
~person:"De Moor, Katrien"
~subject:"Innovation"
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Journal of targeting, measurement and analysis for marketing
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Engineering innovative mobile data services : developing a model for value network analysis and design
Al-Debei, Mutaz M.
;
Al-Lozi, Enas
;
Fitzgerald, Guy
- In:
Business process management journal
19
(
2013
)
2
,
pp. 336-363
Persistent link: https://www.econbiz.de/10009760524
Saved in:
2
Adopter segments, adoption determinants and mobile marketing
De Marez, Lieven
;
Vyncke, Patrick
;
Berte, Katrien
; …
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 78-95
Persistent link: https://www.econbiz.de/10003698755
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